Weekly study4 hours
Learn to communicate effectively and strategically in business
Effective communication is the single most important skill for leaders and managers.
- investigate how people communicate, how preferences differ, and how business communication can be supported effectively across cultures
- examine and analyse your own communication needs
- learn and use the tools to identify stakeholder needs and develop a communication strategy that works for all stakeholders.
To bring perspective to the course, an international business expert at Coventry University shares their extensive, personal career experience of cross cultural communication.
What topics will you cover?
- Analysing and evaluating communication preferences
- Achieving clarity in communication
- Identifying stakeholder communication needs
- Communicating across cultures
- Errors to avoid in business communication
- Developing a communications strategy
Learning on this course
On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.
What will you achieve?
By the end of the course, you‘ll be able to...
- Describe why communication is important to leaders and managers
- Outline different methods of communication and how these may be used
- Consider what makes some communication poor or excellent
- Formulate strategies for communicating effectively to stakeholders
- Evaluate how different forms of communication may include or exclude groups or individuals
Who is the course for?
This course is for postgraduate students of Coventry University. It is aimed at students across all subject areas and all faculties to enable them to improve their employment prospects at management level on completion of their studies.
It recognises that postgraduate students are well placed to enter employment in their field at management level and earns them accreditation in management and leadership techniques and consultancy.
Please note that the staff described in the ‘Who will you learn with?’ section below may be subject to change.
What software or tools do you need?
Learners will use free Padlet software accessed via a link.
Who will you learn with?
Dr Linda Martin is an associate professor at the Postgraduate Strategy Unit. She is a social worker, has a particular interest in emotional intelligence and teaches leadership and management.
Learning on FutureLearn
Your learning, your rules
- Courses are split into weeks, activities, and steps to help you keep track of your learning
- Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
- Stay motivated by using the Progress page to keep track of your step completion and assessment scores
Join a global classroom
- Experience the power of social learning, and get inspired by an international network of learners
- Share ideas with your peers and course educators on every step of the course
- Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others
Map your progress
- As you work through the course, use notifications and the Progress page to guide your learning
- Whenever you’re ready, mark each step as complete, you’re in control
Want to know more about learning on FutureLearn? Using FutureLearn