• The EntrepreneurNOW! Network (ENN) logo

How to Create a Profitable Pricing Strategy

Learn how to create a profitable pricing strategy for your business with entrepreneur Ken Burke.

765 enrolled on this course

How to Create a Profitable Pricing Strategy

Decipher how to develop a successful positioning and pricing strategy

This three-week course will teach you the ins and outs of developing a pricing strategy, what your target market is and how you can reach it via a specific messaging strategy or series of strategies.

Ultimately, this will help you to better understand and communicate your business’ unique value proposition.

Develop a complete go-to-market strategy for your business or business idea

You’ll start by asking yourself which is the most important aspect of your business; it’s uniqueness or the value that it provides. You’ll also identify what kinds of benefits will resonate best with customers.

You’ll then also ask questions such as:

  • What cues can I take from my product or service to inform my business positioning?
  • What role does competition play with my positioning?
  • Which elements of my business can I emphasise in order to improve my positioning?

Initiate a powerful positioning strategy

From here, you’ll then decipher how to initiate a powerful positioning strategy, identifying which areas of your go-to-market strategy are impacted by your target market definition.

You’ll then also clarify which attributes are the most valuable when defining the demographics of your target market, and will establish which psycho-graphic profile information to focus on to initiate a strong messaging strategy.

Learn from a marketing expert from the EntrepreneurNOW! Network

Throughout the course, you’ll be taught by Ken Burke, a successful serial entrepreneur and the founder and CEO of the EntrepreneurNOW! Network.

He has used all the business strategies he teaches in this course throughout his own businesses.

What topics will you cover?

  • The fundamentals of a creating a pricing strategy
  • The different drivers to a pricing strategy
  • How pricing fits into the other business strategies you have
  • How to set price based on analysing overall cost to produce and distribute product or service.
  • Learn the three different types of pricing models you can use.

When would you like to start?

Start straight away and learn at your own pace. If the course hasn’t started yet you’ll see the future date listed below.

  • Available now

What will you achieve?

By the end of the course, you‘ll be able to...

  • Compare which pricing model should I use for my business
  • Apply ways you can add value that boost margins, not costs
  • Justify higher prices in a competitive market

Who is the course for?

This course is primarily designed for entrepreneurs, business owners and executives, and budding entrepreneurs that are wanting to start their own business.

Who will you learn with?

Ken Burke, the founder of EntrepreneurNOW, is a serial entrepreneur in the high-tech industry and recently sold his eCommerce software company which generated 2 billion in online sales per year.

Who developed the course?

The EntrepreneurNOW! Network (ENN)

The EntrepreneurNOW! Network (ENN) is dedicated to educating entrepreneurs and corporate business managers on starting, running and growing successful businesses. Our mission is to positively impact the lives of entrepreneurs by allowing them to learn a wide range of business strategies that are key to running a successful business. All of these strategies come directly from very experienced entrepreneurs who have run successful businesses and learned so much in the process.

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps, but you can complete them as quickly or slowly as you like
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

Want to know more about learning on FutureLearn? Using FutureLearn

Learner reviews

Learner reviews cannot be loaded due to your cookie settings. Please and refresh the page to view this content.

Join this course

Start this couse for free, upgrade for extra benefits, or buy Unlimited to access this course and hundreds of other short courses for a year.



Join free and you will get:

  • Access to this course for 6 weeks



Upgrade this course and you will get:

  • Access to this course for as long as it’s on FutureLearn
  • A print and digital Certificate of Achievement once you’re eligible


$279.99 for one year

Buy Unlimited and you will get:

  • Access to this course, and hundreds of other FutureLearn short courses and tests for a year
  • A printable digital Certificate of Achievement on all short courses once you’re eligible
  • The freedom to keep access to any course you've achieved a digital Certificate of Achievement on, for as long as the course exists on FutureLearn
  • The flexibility to complete your choice of short courses in your own time within the year

Find out more about upgrades or Unlimited.

Do you know someone who'd love this course? Tell them about it...