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Create a Robust Go to Market Strategy

Learn how to plan and implement a go to market strategy with a compelling value proposition that leads your business to success.

Create a Robust Go to Market Strategy

Develop a complete go to market strategy template for your new business

Got a great business idea? Time to build a bullet-proof go to market strategy.

This course will equip you with the skills and knowledge to identify your business positioning, define your target market, and develop a marketing strategy that sets your business up for success.

Develop a powerful positioning strategy and unique value proposition

Led by Ken Burke, founder of the EntrepreneurNOW Network, you’ll discover how to use the unique selling points (USPs) of your product or service to define its business positioning.

You’ll learn how to inform your customers of these USPs through the creation of a defined and unique value proposition and identify effective selling and marketing techniques for doing so.

Learn how to define your target market

Defining your audience is a key part of developing a solid go to market strategy.

You’ll consider how to identify who your audience is and explore ways to identify your competition. You’ll also explore how to build and use customer personas to inform a value proposition that resonates with your audience.

Find innovative ways to engage your customers and develop a messaging strategy

Understanding your customers is key to reaching and engaging with them. You’ll learn how to identify the business benefits that matter most to your target customer.

You’ll discover how to make psycho-graphic and demographic customer profiles and how to implement different messaging strategies to engage with your target audience

Implement your marketing strategy and set your business up for success

Once you’ve learnt how to develop a go to market plan, lay out your unique value proposition, identify your target audience and messaging strategy, and position your business in the market, you’ll find out how to apply your new knowledge in the real world.

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What topics will you cover?

  • Developing a positioning strategy
  • Developing a target market
  • Developing a messaging strategy
  • Developing a unique value proposition

When would you like to start?

  • Date to be announced

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Learning on this course

You can take this self-guided course and learn at your own pace. On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Develop a complete go to market strategy for their business or business idea
  • Explore how to develop a well-defined target market for their business
  • Explore and be able to deploy a powerful positioning strategy
  • Develop a compelling selling proposition that powers a strong messaging strategy

Who is the course for?

This course is designed for entrepreneurs, business owners and executives who want to learn how to create and implement a successful go to market strategy.

Who will you learn with?

Ken Burke, the founder of EntrepreneurNOW, is a serial entrepreneur in the high-tech industry and recently sold his eCommerce software company which generated 2 billion in online sales per year.

Who developed the course?

The EntrepreneurNOW! Network (ENN)

The EntrepreneurNOW! Network (ENN) is dedicated to educating entrepreneurs and corporate business managers on starting, running and growing successful businesses. Our mission is to positively impact the lives of entrepreneurs by allowing them to learn a wide range of business strategies that are key to running a successful business. All of these strategies come directly from very experienced entrepreneurs who have run successful businesses and learned so much in the process.

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps, but you can complete them as quickly or slowly as you like
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

Want to know more about learning on FutureLearn? Using FutureLearn

What's included?

This is a premium course. These courses are designed for professionals from specific industries looking to learn with a smaller group of like-minded individuals.

  • Unlimited access to this course
  • Includes any articles, videos, peer reviews and quizzes
  • Certificate of Achievement to prove your success when you're eligible
  • Download and print your Certificate of Achievement anytime

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