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Creating Strategies for Influencer Marketing

Dive into influencer marketing, learn why it’s so important, and discover how to create branded content with influencers.

Creating Strategies for Influencer Marketing
  • Duration

    3 weeks
  • Weekly study

    4 hours
  • 100% online

    Learn at your own paceHow it works
  • Included in an ExpertTrack

    Course 3 of 4
  • Get full ExpertTrack access

    $39/monthFind out more

Learn how to plan & deliver engaging communication that utilises influencers.

The massive popularity of vlogging and the power of the ‘influencers’ that create content in this area has been a major difficulty for mainstream media.

This three-week course from Ravensbourne University and Kairos Media will guide you through the influencer space, giving you the tools to use influencers to engineer a consistent articulation of the value and purpose of your organisation.

Discover the influencer marketing space

You’ll start this course by delving into the who, what, where, and when of influencer marketing, exploring the rise of influencers and platforms like YouTube, Instagram, and TikTok.

Once you know the basics, it’s important to understand what makes great influencer content for a brand and the metrics to measure campaign success. You’ll dive into these aspects, as well as the rest of the pipeline, from audience segmentation to success planning.

Explore how and where to make use of gaming influencers

The influencer space has grown over the past decade, with gaming and gaming influencers becoming extremely popular online, making them very valuable to brands.

This course will guide you through marketing in the gaming influencer landscape. You’ll learn about the different platforms, how to choose the right influencers for a brand, and how to create influencer strategies for this space, using real-world case studies to back up your learning.

Learn from the experts at Kairos Media

To help you understand the dynamics of the influencer marketing landscape, this course contains insights and case studies from the award-winning creators of the infamous KFC gaming console.

With a proven track record of setting up successful collaborations between brands and influencers, Kairos Media are one of the UK’s fastest-growing social and creative agencies.

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Skip to 0 minutes and 9 seconds The strategy, the think, and all of those things were where the real value lay within the future of design and branding.

Skip to 0 minutes and 22 seconds Consistency is important, but consistency is kind of quite rigid. The clients were going, ah, interesting. We should be thinking about these things. It’s about teasing it out from the client. Our approach at Wilderness is to think like a fan. I think it’s important that you’re always experimenting; you’re always trying new things. You can pull the data together you want. It’s then about telling the story from it. This term influencer is actually now kind of a bit of a buzz word. It’s not just a case of saying, come and buy my stuff. It’s how are you going to make them care? What are you offering them in return?

Skip to 0 minutes and 56 seconds If your brand is about helping them communicate or struggling with an audience. Because the thing with social is that is it immediate. You know if something’s worked or it hasn’t. The algorithm purely picks up on what your audience are responding to. When brands can kind of see that community is very active and engaged, brands will then work with creators that obviously gives brand exposure.

Skip to 1 minute and 21 seconds Everything you see in VR is artificially created, so it’s an illusions. I think a virtual reality often is about being transported to somewhere else.

Skip to 1 minute and 31 seconds There will be a place which will be a world of connected experiences that will have dynamic situations. Fact is definitely following fiction.

Syllabus

  • Week 1

    Landscape

    • Welcome.

      Welcome to the third course in this ExpertTrack. We are now going to take principles from the first two courses and apply them to the world of 'influencer marketing'. **Hope you enjoy it!**

    • Introduction to week 01

      In the first week we will meet Ross Crump, Chief Strategist at Kairos Media to examine how the influencer marketing industry has developed and how it has been transformed by COVID 19.

    • The Landscape

      Let's start by understanding what influencer marketing is and examine how the characteristics of the current landscape have evolved.

    • The Rise & Fall & Rise of Influencer Marketing.

      Like any rapidly expanding industry, the influencer space is volatile and the last 15 years have been quite a rollercoaster ride. Here are some highlights!

    • Ross’s influencer insights

      We interviewed Ross Crump about the Influencer marketing industry NOW! Watch the film and read his insights.

    • Conclusion

      Time to round up and analyse what we've learnt this week.

  • Week 2

    Dynamics

    • Introduction

      This week we will focus on the dynamics of influencer marketing. What are the characteristics of the space and what considerations do we need to make to work effectively within it?

    • Insights from Hannah Anderson.

      To shape the next stage of the course, we spoke to Hannah Anderson, the Director of Social & Creative at Kairos’ sister company, Kyma Media.

    • Conclusions

      Time to round up and analyze what we’ve learnt.

  • Week 3

    Optimisation

    • Introduction

      In the final week, Ross Crump, Chief Strategy Officer at Kairos gives us some insights into how good content can become great content.

    • Optimize

      Let's explore how good content becomes great content and how good engagement becomes great engagement.

    • Principles for best practice

      Let’s bring together what we’ve learnt so far to define some principles that could define how to turn good content into great content.

    • And finally…

      What best practice looks like! Here are two projects that demonstrate how, when a great idea is delivered strategically and with insight, influencers can generate extraordinary impact for a brand.

    • In Conclusion.

      Time to think about what we’ve learnt and apply these principles to a strategic proposal for an influencer activation.

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  • Learn the latest in your chosen industry or subject.
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Learning on this course

You can take this self-guided course and learn at your own pace. On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Discuss the principles that underpin successful engagement within the new media landscape.
  • Apply strategic planning to inform the creative use of branding, social media and interaction design.
  • Synthesise industry standard thinking frameworks to develop relevant concepts and ideas.
  • Explore industry standard methodologies for the creative use of branding, social media and interactive design.
  • Model informed strategic decision making based on industry insight.

Who is the course for?

This course is designed for anyone looking to improve their digital marketing skills, especially influencer marketing and gaming.

Who will you learn with?

An educator and design writer. The author of ‘Communication Design, Insights from the Creative Industries’, published by Bloomsbury. Initiator of collaborations with the likes of Apple, Sky & Barclays

Who developed the course?

Ravensbourne University London

Champions of creativity and collaboration, Ravensbourne is the definitive destination for study in digital media and design courses. Situated in the heart of London, Ravensbourne is a top-ranking university for graduate salaries in art and design.

Kairos Media

Kairos are the people behind the infamous KFC gaming console and are one of the UK’s fastest growing creative and social agencies. They have offices in London, Manchester and Los Angeles and specialise in gaming related & influencer marketing. Kairos bring brands like Pizza Hut, Heinz, House Party, BooHoo & KFC together with games like Rocket League, Fortnite and Angry Birds.

The Office of Future Interactions

The Office of Future Interactions is an international design studio working with the world’s most ambitious organisations to define how people interact with and adapt to the world as it changes around them.

Endorsers and supporters

endorsed by

Wilderness Agency logo

About this ExpertTrack

Discover how to build digital marketing strategies and use emerging digital media to enhance your business’ value and purpose.

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