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Creativity and Innovation: Their Role in Becoming an Entrepreneur

Adopt a creative mindset in order to develop your business idea and overcome resistance to innovation.

Creativity and Innovation: Their Role in Becoming an Entrepreneur

  • 2 weeks

  • 5 hours per week

  • Digital certificate when eligible

  • Intermediate level

Find out more about how to join this course

What’s the difference between creativity and innovation, and how can they help you to become an entrepreneur?

This course covers how to review and identify the best ways to generate ideas in business. You’ll have a chance to explore effective creative processes to help you recognise, harness, and stimulate innovation.

Learn how to do a PESTLE analysis and create a mind map

You’ll have an opportunity to explore all avenues of ideation – from brainstorming and the ingenuity process to thinking inside the box.

You’ll also be able to discover how to carry out a PESTLE analysis: is a framework to analyse the key factors (Political, Economic, Sociological, Technological, Legal and Environmental) influencing an organisation from the outside.

What is design thinking – and how can you use it?

The course will teach you about the concept of design thinking. By supplying a structure to the process of innovation, design thinking allows innovators to collaborate and agree on what’s essential to the outcome at every phase.

Discover different types of innovation

How does innovation happen? The course will look at types of innovation (sustaining, disruptive, incremental and radical), who the innovators are and how innovation happens.

You’ll also learn how to carry out innovation management and to overcome resistance to innovation.

Syllabus

  • Week 1

    Ideation

    • Introduction to creativity and innovation

      In this first activity, you will discuss what creativity is and how it is different from innovation.

    • Creativity and innovation explained

      Reflect on how creativity and innovation are interrelated and identify the nuances around them. You will also critically reflect on the importance of a creative mind-set to the processes of innovation and entrepreneurship.

    • Ideation

      In this activity, you will explore how ideas are generated and critically assess the different techniques used to generate ideas. You will also discuss the usefulness of a more recent technique referred to as Design Thinking.

    • Coming up next

      Review what you have learned in this week and look at what's next.

  • Week 2

    Process of Innovation

    • Process of innovation

      Explore how innovation happens and who the innovators are. You will also explore in more depth the different types of innovation and strategies for overcoming resistance to innovation/the innovation process.

    • Making a change

      In this activity, you are asked to reflect on how you might go about making a change or solving a problem. This could be either in the context of your job/role or wider society.

    • Coming up next

      Review what you have learned in this week and in the short course and look at what's next.

When would you like to start?

Start straight away and join a global classroom of learners. If the course hasn’t started yet you’ll see the future date listed below.

  • Available now

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Discuss the nature and importance of creativity and innovation
  • Explain how innovation happens and how to recognise, stimulate and harness innovation
  • Identify types of innovation

Who is the course for?

This course is designed for anyone interested in applying entrepreneurship principles to their daily lives.

It will be of particular interest to people in business development, recruitment and business management roles looking to take their career to the next level.

If you want to develop your knowledge further, you may want to take these courses, from the same provider, that share the same overall learning outcomes:

Who developed the course?

Coventry University

Coventry secured 5 QS Stars for Teaching and Online Learning in the QS World University Ranking 2020 and has received No. 1 in the world for Massive Open Online Courses in MoocLab’s World University Ranking 2021.

  • Established

    1992
  • Location

    Coventry

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Ways to learn

Choose the best way to learn for you!

Subscribe & save

$27.99 /month

Automatically renews

Develop skills to further your career

  • Access to this course
  • Access to 1,000+ courses
  • Learn at your own pace
  • Discuss your learning in comments
  • Digital certificate when you're eligible

Cancel for free anytime

Buy this course

$84/one-off payment

Fulfill your current learning need

  • Access to this course
  • Learn at your own pace
  • Discuss your learning in comments
  • Printed and digital certificate when you’re eligible

Limited access

Free

Sample the course materials

  • Access expires 16 Dec 2022

Find out more about certificates, Unlimited or buying a course (Upgrades)

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

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