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Creativity as a Driver for Innovation

How does creativity drive innovation? Assess the opportunities for innovation on an international scale.

Creativity as a Driver for Innovation
  • Duration

    2 weeks
  • Weekly study

    8 hours

Unlock how creativity drives innovation

This short course will highlight the nuances between creativity and innovation. It will examine the types and degrees of innovation, and look at how innovation happens in a range of contexts and cultures.

What topics will you cover?

  • Consider the true meaning of creativity and innovation, and their role in driving entrepreneurship
  • Design-based thinking, which will show you how to test ideas
  • The different types and processes for innovation, which will help you clarify your entrepreneurial solution
  • The international innovation scorecard, which will allow you to situate your idea in a regional context

Learning on this course

You can take this self-guided course and learn at your own pace. On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Identify the difference between types and degrees of innovation
  • Discuss the importance of creativity as a driver for innovation and entrepreneurship
  • Reflect on the process of innovation across different cultures

Who is the course for?

This course is for anyone interested in furthering their understanding of entrepreneurship and innovation.

Please note that the staff described in the ‘Who will you learn with?’ section below may be subject to change.

Who will you learn with?

Cherisse Hoyte is an associate professor of entrepreneurship in Coventry University’s International Centre for Transformational Entrepreneurship. Her area of expertise is entrepreneurial sensemaking.

Who developed the course?

Coventry University

Coventry secured gold in the UK Government’s 2017 Teaching Excellence Framework (TEF) and is University of the Year for Student Experience in The Times & The Sunday Times Good University Guide 2019.

  • Established

  • Location


Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps, but you can complete them as quickly or slowly as you like
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control

Want to know more about learning on FutureLearn? Using FutureLearn