Understanding Data in the Tourism Industry
How can you benefit from using data in your tourism business? Learn the opportunities of tourism data with this online course.
- Duration5 weeks
- Weekly study3 hours
Understanding Data in the Tourism Industry
Discover how data can be used to drive business decisions
Data gives businesses in the travel and tourism industry the foundation it needs to make innovative decisions. From accommodation to tour company providers, there’s potential for small and medium enterprises (SMEs) to grow and improve productivity if they understand the value of data.
On this course, you’ll explore how data can be used to address business concerns. You’ll learn what data can reveal about customer behaviour and how this can help your business’ success. The course will introduce simple tools and technical support to help you introduce data practices in your own business.
What topics will you cover?
Week 1: The importance of data to your business
Week 2: Using data to make your business more robust
Week 3: How to improve business productivity through data
Week 4: Tools to help you make the most of your data
Week 5: Data beyond your own business - data collaboration
When would you like to start?
Start straight away and learn at your own pace. If the course hasn’t started yet you’ll see the future date listed below.
Available now
What will you achieve?
By the end of the course, you‘ll be able to...
- Understand the value and impact of data in the tourism sector and how similar businesses are making effective use of data to drive business decisions
- Consider what data can reveal about customer behaviour and how it can be applied to promote and deliver services and increase productivity
- Identify business problems and how data could be used to address them, mindful of costs and benefits
- Create opportunities for ‘data in tourism’ community engagement
Who is the course for?
This course is designed for small and medium enterprises in the tourism industry, such as tour companies, transport providers, and B&Bs.
Who will you learn with?
Academic with research interests in festival and events, small tourism businesses and destination development. Lectures in destination marketing/management and tourism, society and visual culture.
Professor of Festival and Event Management. A recognised academic, published widely and extensive teaching experience at U/G; P/G & professional level with a love of tourism and all things Festivals!
Who developed the course?
Edinburgh Napier University
Edinburgh Napier University is an innovative university inspired by and deeply connected to the world around it.
Scottish Enterprise
Scottish Enterprise is Scotland’s national economic development agency & a non-departmental public body of the Scottish Government. They work with partners in the public & private sectors to identify & exploit opportunities for the Scottish economy
Supporters
funded by
Learning on FutureLearn
Your learning, your rules
- Courses are split into weeks, activities, and steps, but you can complete them as quickly or slowly as you like
- Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
- Stay motivated by using the Progress page to keep track of your step completion and assessment scores
Join a global classroom
- Experience the power of social learning, and get inspired by an international network of learners
- Share ideas with your peers and course educators on every step of the course
- Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others
Map your progress
- As you work through the course, use notifications and the Progress page to guide your learning
- Whenever you’re ready, mark each step as complete, you’re in control
- Complete 90% of course steps and all of the assessments to earn your certificate
Want to know more about learning on FutureLearn? Using FutureLearn
Learner reviews
Learner reviews cannot be loaded due to your cookie settings. Please enable all cookies and refresh the page to view this content.
Join this course
Free
Join free and you will get:
- Access to this course for 7 weeks
Upgrade
Upgrade this course and you will get:
- Access to this course for as long as it’s on FutureLearn
- A print and digital Certificate of Achievement once you’re eligible
Unlimited
Buy Unlimited and you will get:
- Access to this course, and hundreds of other FutureLearn short courses and tests for a year
- A printable digital Certificate of Achievement on all short courses once you’re eligible
- The freedom to keep access to any course you've achieved a digital Certificate of Achievement on, for as long as the course exists on FutureLearn
- The flexibility to complete your choice of short courses in your own time within the year
Find out more about upgrades or Unlimited.
Available until 19 April 2021 at 23:59 (UTC). T&Cs apply.
Do you know someone who'd love this course? Tell them about it...
More courses you might like
Learners who joined this course have also enjoyed these courses.
Browse more in Business & Management