Understanding Data in the Tourism Industry
How can you benefit from using data in your tourism business? Learn the opportunities of tourism data with this online course.
3,521 enrolled on this course
Duration
5 weeksWeekly study
3 hours100% online
How it works
Understanding Data in the Tourism Industry
Discover how data can be used to drive business decisions
Data gives businesses in the travel and tourism industry the foundation it needs to make innovative decisions. From accommodation to tour company providers, there’s potential for small and medium enterprises (SMEs) to grow and improve productivity if they understand the value of data.
On this course, you’ll explore how data can be used to address business concerns. You’ll learn what data can reveal about customer behaviour and how this can help your business’ success. The course will introduce simple tools and technical support to help you introduce data practices in your own business.
What topics will you cover?
Week 1: The importance of data to your business
Week 2: Using data to make your business more robust
Week 3: How to improve business productivity through data
Week 4: Tools to help you make the most of your data
Week 5: Data beyond your own business - data collaboration
When would you like to start?
Start straight away and join a global classroom of learners. If the course hasn’t started yet you’ll see the future date listed below.
Available now
Learning on this course
On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.
What will you achieve?
By the end of the course, you‘ll be able to...
- Understand the value and impact of data in the tourism sector and how similar businesses are making effective use of data to drive business decisions
- Consider what data can reveal about customer behaviour and how it can be applied to promote and deliver services and increase productivity
- Identify business problems and how data could be used to address them, mindful of costs and benefits
- Create opportunities for ‘data in tourism’ community engagement
Who is the course for?
This course is designed for small and medium enterprises in the tourism industry, such as tour companies, transport providers, and B&Bs.
Who will you learn with?
Academic with research interests in festival and events, small tourism businesses and destination development. Lectures in destination marketing/management and tourism, society and visual culture.
Professor of Festival and Event Management. A recognised academic, published widely and extensive teaching experience at U/G; P/G & professional level with a love of tourism and all things Festivals!
Who developed the course?
Edinburgh Napier University
Edinburgh Napier University is an innovative university inspired by and deeply connected to the world around it.
Scottish Enterprise
Scottish Enterprise is Scotland’s national economic development agency & a non-departmental public body of the Scottish Government. They work with partners in the public & private sectors to identify & exploit opportunities for the Scottish economy
Endorsers and supporters
funded by
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Ways to learn
Subscribe to Unlimited to access this course and thousands of other short courses or buy just this course for extra benefits. Or, join with limited access.
Subscribe to Unlimited
$27.99/month
Automatically renews
Access thousands of courses
- Access to this course
- Access to ALL eligible short courses
- Learn at your own pace
- Discuss your learning in comments
- Digital certificate when you're eligible
Buy this course
$54
One-off payment
Unlock your expertise
- Access to this course
- Learn at your own pace
- Discuss your learning in comments
- Printed and digital certificate when you’re eligible
Join with limited access
Free
Try before you buy
- Limited access to course content for 5 weeks
Find out more about certificates, Unlimited or buying a course (Upgrades) | |||
Find out more about certificates, Unlimited or buying a course (Upgrades)
Learning on FutureLearn
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- Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
- Stay motivated by using the Progress page to keep track of your step completion and assessment scores
Join a global classroom
- Experience the power of social learning, and get inspired by an international network of learners
- Share ideas with your peers and course educators on every step of the course
- Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others
Map your progress
- As you work through the course, use notifications and the Progress page to guide your learning
- Whenever you’re ready, mark each step as complete, you’re in control
- Complete 90% of course steps and all of the assessments to earn your certificate
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