Skip to 0 minutes and 5 secondsEveryone is talking about data analytics but what is it? One important aspect of analytics is tracking the use of web sites, enabling their owners to collect and analyse data on how their site is being used. But raw data per se is not useful you need to make sense of it. Analytic techniques display results in ways that make them accessible to non-technical people.
Skip to 0 minutes and 39 secondsSo ask yourself would your career be helped if you better understood who visits websites, and what they do once they get there? Would your organisation or company benefit? In fact - could you be the one who brings analytics to your workplace, or enables your organisation to use analytics better to achieve its goals.
Skip to 1 minute and 3 secondsThis course will help you to take a first step in data analytics. In particular it will help you understand the power and functioning of Google Analytics a free and widely used industry standard web analytics service. By the end you will understand the scope and type of data you can collect and display.
Skip to 1 minute and 27 secondsBut more than that - this course takes analytics a step further it offers you the chance to gain practical hands-on experience. You will see how code is added to a website enabling Google Analytics to collect data on its use. This website will be shared between all the people who take the course - you'll see your collective data accumulate as the course progresses - how many of us access the site through time, where in the world we are, how many are using mobile phones to access the site, how we move through the site, and much more If you want to understand how analytics can open doors, then this course is for you.
Skip to 2 minutes and 12 secondsIf you want to be that special person able to use their understanding of analytics to bridge between the technical experts and the business, this course helps you take those first steps. After all if your organisation doesn't know what's possible then it's hard for it to act and make the most of its web presence.