Digital Business E-Commerce and Marketing Strategy
Discover digital marketing strategies and how vital they are to business success in the digital marketplace.
Duration
2 weeksWeekly study
8 hours
Digital Business E-Commerce and Marketing Strategy
Discover the connection between data analysis and digital marketing execution
Digital marketing is a subset of marketing that is used to promote a brand or product using one or more electronic technologies. In this short course, you will explore the phenomenal power of digital marketing. You will explore digital marketing strategies that will provide you with an in-depth understanding of how to effectively analyse and leverage data to make impactful data-driven decisions.
What topics will you cover?
- What is digital marketing?
- Digital marketing instruments
- Current trends in digital marketing
- Company-wide strategic planning
- Marketing strategy and the marketing mix
- E-commerce strategy
- Strategy analysis process model
- Strategy analysis techniques
- Social media marketing
Learning on this course
On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.
What will you achieve?
By the end of the course, you‘ll be able to...
- Compare and contrast digital marketing strategy vs traditional marketing strategy
- Summarise the opportunities and threats arising from digital marketing
- Identify how key business functions can be aligned with IT infrastructure
- Analyse various tools and techniques for strategic analysis in the context of digital business
Who is the course for?
This short course will be invaluable for students planning on working in digital businesses or management consultancies.
Please note that the individuals detailed in the ‘Who will you learn with?’ section below, are current staff members and may be subject to change. Please note that the individuals detailed in the ‘Who will you learn with?’ section below, are current staff members and may be subject to change.
Who will you learn with?
Mahda is a lecturer in business strategy at Coventry University’s School of Strategy and Leadership. Mahda's research interests are BDA capability, digital transformation and organizational capability
I am Senior Lecturer in e-Business in the School of Strategy and Leadership and Associated Researcher in the Centre for Business in Society (CBiS) in Coventry University.
Who developed the course?
Coventry University
Coventry secured 5 QS Stars for Teaching and Online Learning in the QS World University Ranking 2020 and has received No. 1 in the world for Massive Open Online Courses in MoocLab’s World University Ranking 2021.
Established
1992Location
Coventry
Learning on FutureLearn
Your learning, your rules
- Courses are split into weeks, activities, and steps to help you keep track of your learning
- Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
- Stay motivated by using the Progress page to keep track of your step completion and assessment scores
Join a global classroom
- Experience the power of social learning, and get inspired by an international network of learners
- Share ideas with your peers and course educators on every step of the course
- Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others
Map your progress
- As you work through the course, use notifications and the Progress page to guide your learning
- Whenever you’re ready, mark each step as complete, you’re in control
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