The Digital Business Model and Marketing for Digital Businesses
Established sectors are embracing new, innovative digital business models as a way of shaking up the way they approach commerce.
Duration
2 weeksWeekly study
8 hours
The Digital Business Model and Marketing for Digital Businesses
Uncover emerging digital business models in existing and developing markets
Digital business models are disrupting 50-year old companies in telecommunications, transportation, advertising, e-commerce, automotive, insurance and many other industries. In this short course, you can learn about the exciting and diverse ways in which digital business models are shaping the future of the corporate world, as well as how you can become a part of the ever-expanding field of digital business management.
What topics will you cover?
- What is a digital business model?
- Types of digital business models
- Development of a digital business model
- Tools for developing digital business models
- How internet companies use digital business models
- Developers as the new decision makers
Learning on this course
On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.
What will you achieve?
By the end of the course, you‘ll be able to...
- Explore the concepts of digital business models
- Evaluate how Internet companies use digital business models
- Assess different types of digital business models
Who is the course for?
This short course will be of particular interest to students planning on working in digital businesses or management consultancies.
Please note that the individuals detailed in the ‘Who will you learn with?’ section below, are current staff members and may be subject to change.
Who will you learn with?
I am Senior Lecturer in e-Business in the School of Strategy and Leadership and Associated Researcher in the Centre for Business in Society (CBiS) in Coventry University.
Mahda is a lecturer in business strategy at Coventry University’s School of Strategy and Leadership. Mahda's research interests are BDA capability, digital transformation and organizational capability
Who developed the course?
Coventry University
Coventry secured 5 QS Stars for Teaching and Online Learning in the QS World University Ranking 2020 and has received No. 1 in the world for Massive Open Online Courses in MoocLab’s World University Ranking 2021.
Established
1992Location
Coventry
Learning on FutureLearn
Your learning, your rules
- Courses are split into weeks, activities, and steps to help you keep track of your learning
- Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
- Stay motivated by using the Progress page to keep track of your step completion and assessment scores
Join a global classroom
- Experience the power of social learning, and get inspired by an international network of learners
- Share ideas with your peers and course educators on every step of the course
- Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others
Map your progress
- As you work through the course, use notifications and the Progress page to guide your learning
- Whenever you’re ready, mark each step as complete, you’re in control
Want to know more about learning on FutureLearn? Using FutureLearn