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This content is taken from the University of Reading's online course, Digital Leadership: Creating Value Through Technology. Join the course to learn more.

Skip to 0 minutes and 4 secondsHello my name is Kecheng Liu. I'm a professor of Business Informatics. I lead a unit of Business Informatics, Systems and Accounting. I'm a professor of Business Informatics, that means not technical informatics. And I combine technical expertise and the business knowledge to address business problems. This week we're going to discuss the business and the IT alignment model, which is a key part of the digital leadership. By learning this model you will be able to develop organisational and businesses solutions so that your organisation can maintain competitive in the market. We will ask you to work out each of the four components in relation to your company. So use your company as a case study.

Skip to 1 minute and 7 secondsAnd then you will also work out the relationship between four components.

Skip to 1 minute and 15 secondsThe model will enable you to analyse the organisational business and IT of this aspect in your company because you want to organise each of the component in a very effective manner. Therefore your company can maintain competitive in the market. You will have an opportunity to put this into about one thousand words essay. And then we actually would encourage you, and it would also provide opportunities for you, so that you can share your essay with your peers. You will learn from each other. OK. And then you will be able to know what is the best way to cope with caveats, other challenges in the alignment of business and IT systems.

Skip to 2 minutes and 18 secondsAfter going through this week you will become a competent digital leader in this respect. Good luck.

Welcome to Week 2

This week we will start to explore how consulting tools and solution frameworks can be applied to establish a holistic, analytical view of an organisation (business, organisation and IT systems). Watch Kecheng Liu, introduce the business IT alignment model which can be used to support the development of solutions that create business value.

At the end of the week, you will have the chance to write a short essay evaluating the business IT alignment model, which will then be reviewed by your fellow learners.

Don’t forget you can access our A-Z glossary for further information and remember to include #FLdigitalLead in any discussions you may have about the course on Twitter.

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This video is from the free online course:

Digital Leadership: Creating Value Through Technology

University of Reading