Digital Skills: Retail
Discover the impact digital technology is having on the retail industry and what it means for customers.
Duration
3 weeksWeekly study
2 hoursDigital upgrade
Free
Digital Skills: Retail
This course has been certified by the CPD Certification Service as conforming to continuing professional development principles. Find out more.
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Understand how digital technology is changing retail
Digital technology is transforming the world of retail. You’ll learn about the impact of this transformation, from data transforming customer experiences and operations, to the increasing impact of connected devices and automation.
You will also look ahead, asking what the different concepts and technologies mean for the future of retail and for those that work in this industry.
What topics will you cover?
Week 1
Retail in the digital age and creating new customer experiences
Week 2
The power of customer data and using data behind the scenes
Week 3
Retail in a connected world, automation, AI and the future of retail
Who is this accredited by?
The CPD Certification Service was established in 1996 and is the leading independent CPD accreditation institution operating across industry sectors to complement the CPD policies of professional and academic bodies.
Learning on this course
On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.
What will you achieve?
By the end of the course, you‘ll be able to...
- Describe how digital has created new ways for retailers and customers to connect
- Describe how digital can help retailers improve customer experience
- Explain what omni-channel means and understand the new channels digital enables
- Explain the increasingly important role that digital marketing and social media are playing in retail
- Describe how digital enables retailers to give their customers a more personalised experience
Who is the course for?
This course is for anyone seeking to develop their entrepreneurial skills, preparing to enter the workplace or looking to change careers. No prior experience or qualifications required.
Interested in growing your digital skills more widely? Discover more Digital Skills courses from Accenture.
Who developed the course?
Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialised skills across more than 40 industries, Accenture offers Strategy and Consulting, Technology and Operations services and Accenture Song — all powered by the world’s largest network of Advanced Technology and Intelligent Operations centres.
What's included?
Accenture are offering everyone who joins this course a free digital upgrade, so that you can experience the full benefits of studying online for free. This means that you get:
Learning on FutureLearn
Your learning, your rules
- Courses are split into weeks, activities, and steps to help you keep track of your learning
- Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
- Stay motivated by using the Progress page to keep track of your step completion and assessment scores
Join a global classroom
- Experience the power of social learning, and get inspired by an international network of learners
- Share ideas with your peers and course educators on every step of the course
- Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others
Map your progress
- As you work through the course, use notifications and the Progress page to guide your learning
- Whenever you’re ready, mark each step as complete, you’re in control
- Complete 90% of course steps and all of the assessments to earn your certificate
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