This course has been certified by the CPD Certification Service as conforming to continuing professional development principles. Find out more.

Understand how digital technology is changing retail

Digital technology is transforming the world of retail. You’ll learn about the impact of this transformation, from data transforming customer experiences and operations, to the increasing impact of connected devices and automation.

You will also look ahead, asking what the different concepts and technologies mean for the future of retail and for those that work in this industry.

Unable to play video. Please enable JavaScript or consider upgrading your browser.

Download video: standard or HD

What topics will you cover?

Week 1

Retail in the digital age and creating new customer experiences

Week 2

The power of customer data and using data behind the scenes

Week 3

Retail in a connected world, automation, AI and the future of retail

Who is this accredited by?

The CPD Certification Service:

The CPD Certification Service was established in 1996 and is the leading independent CPD accreditation institution operating across industry sectors to complement the CPD policies of professional and academic bodies.

When would you like to start?

Start straight away and learn at your own pace. If the course hasn’t started yet you’ll see the future date listed below.

Available now

Learning on this course

You can take this self-guided course and learn at your own pace. On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

Describe how digital has created new ways for retailers and customers to connect
Describe how digital can help retailers improve customer experience
Explain what omni-channel means and understand the new channels digital enables
Explain the increasingly important role that digital marketing and social media are playing in retail
Describe how digital enables retailers to give their customers a more personalised experience

Who is the course for?

This course is for anyone seeking to develop their entrepreneurial skills, preparing to enter the workplace or looking to change careers. No prior experience or qualifications required.

Interested in growing your digital skills more widely? Discover more Digital Skills courses from Accenture.

Who developed the course?

Accenture

Accenture Digital Skills is a free, interactive series of courses which help and prepare people to build the digital skills necessary to gain a job or start a business.

What's included?

Accenture are offering everyone who joins this course a free digital upgrade, so that you can experience the full benefits of studying online for free. This means that you get:

Unlimited access to this course

Includes any articles, videos, peer reviews and quizzes

Tests to validate your learning

A PDF Certificate of Achievement to prove your success when you’re eligible

Learning on FutureLearn

Your learning, your rules

Courses are split into weeks, activities, and steps, but you can complete them as quickly or slowly as you like
Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

Experience the power of social learning, and get inspired by an international network of learners
Share ideas with your peers and course educators on every step of the course
Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

As you work through the course, use notifications and the Progress page to guide your learning
Whenever you’re ready, mark each step as complete, you’re in control
Complete 90% of course steps and all of the assessments to earn your certificate

Want to know more about learning on FutureLearn? Using FutureLearn