Digital Marketing: Storytelling in the New Communication Landscape
Get under the bonnet of social media and explore digital storytelling with Dines, founder and creative director of Studio Blup.
Duration
2 weeksWeekly study
2 hours
Digital Marketing: Storytelling in the New Communication Landscape
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Discover how to master social media marketing from a digital native
Get practical training in how to harness social media to your advantage, learning from Dines, Creative Director of Studio Blup, a London based studio at the forefront of the new digital avant-garde.
Gain cutting-edge communication design skills
Social media and digital technology have upended the traditional marketing and communications landscape, with even big brands struggling to connect with a new, digital culture.
On this course, you’ll learn key insights into how brands can connect with their audience in the emerging world of digital media.
Dines has partnered with Ravensbourne University London’s educator and design writer, Derek Yates, to create a series of short films, case studies, and practical interactive exercises that will give you the training you need to confidently build a successful digital marketing strategy.
Learn how to build a social media following
Explore how to build your network, discover how to creatively disrupt, learn the theory behind contemporary communication design, and understand how to deliver inspirational creative content.
You’ll come away fluent in digital storytelling, able to truly communicate on social media in a way that goes beyond algorithms and track data.
Join now, and get ready to #futurelearntheblupway.
What topics will you cover?
- Creative advertising & marketing
- Creative strategy design
- Digital design & strategy
- Social media content creation
- Critical and contextual theory related to communication design
- Emerging creative practice in relation to communication design
Learning on this course
On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.
What will you achieve?
By the end of the course, you‘ll be able to...
- Experiment and test to creatively disrupt
- Synthesise creative methodologies to support creative insight
- Investigate strategies for building networks and establishing creative influence
- Evaluate key practical creative methodologies related to emerging practice within contemporary communication design
- Investigate practical strategies for the design of creative communication
- Interpret the practical & conceptual context of contemporary communication design.
- Identify & utilise key critical and theoretical frameworks related to contemporary communication design
Who is the course for?
This course would appeal to industry professionals looking to better understand the new communication landscape. It would also benefit designers wanting to expand their repertoire, creative professionals looking to discover how world-class brands communicate, and anyone needing to understand social media marketing and communication beyond ‘how to’ guides and algorithms.
Who will you learn with?
An educator and design writer. The author of ‘Communication Design, Insights from the Creative Industries’, published by Bloomsbury. Initiator of collaborations with the likes of Apple, Sky & Barclays
Dines is a celebrated Creative Director and international keynote speaker based in London UK. He's currently active as Founder & Creative Director of multi award-winning creative agency STUDIO BLUP® L
Who developed the course?
Ravensbourne University London
Champions of creativity and collaboration, Ravensbourne is the definitive destination for study in digital media and design courses. Situated in the heart of London, Ravensbourne is a top-ranking university for graduate salaries in art and design.
STUDIO BLUP®
In the last 5 years BLUP has carved out a place amongst the European design elite. Their success stems partly from recognising the need to initiate and build their own platforms. A realisation that digital networks provide an opportunity to bypass traditional silos and create something for yourself. As a result Dines has recently hosted a sell-out UsByNight Festival and global brands such as Nike, MTV, EA Sports, Hasbro, Coty, Adidas, BBC, Ministry of Sound have been lining up to work with them.
BIMA
BIMA is the voice of digital and tech. We represent a community of businesses, charities and academia across the UK. We drive innovation through knowledge sharing, showcasing best practice and developing talent. And we give our members the chance to have their voices heard and to make a difference.
Learning on FutureLearn
Your learning, your rules
- Courses are split into weeks, activities, and steps to help you keep track of your learning
- Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
- Stay motivated by using the Progress page to keep track of your step completion and assessment scores
Join a global classroom
- Experience the power of social learning, and get inspired by an international network of learners
- Share ideas with your peers and course educators on every step of the course
- Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others
Map your progress
- As you work through the course, use notifications and the Progress page to guide your learning
- Whenever you’re ready, mark each step as complete, you’re in control
- Complete 90% of course steps and all of the assessments to earn your certificate
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