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‘Deliver the culture.’ 02. Be Coherent. Think beyond brand guidelines.

Derek & Dines discuss how to visually connect media across multiple media channels.

WATCH!

In this film, Derek and Dines discuss how, in the content hungry world of digital communication, it is a real challenge to link multiple creative assets without becoming repetitive. Dines explains how his studio uses motion, sound and composition, alongside typography, colour and form, to dynamically connect creative content.

Case studies discussed include: The Blup Chelsea kit launch/ Blup Lab sneaker remixes and the JD Sports launch campaigns for the Nike 720 and 270 sneakers.

Key lessons…

Be coherent and dynamic not repetitive.

Think beyond traditional style guides.

Use motion, sound and composition to link content.

Experiment, test & share.

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Digital Marketing: Storytelling in the New Communication Landscape

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FutureLearn - Learning For Life

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