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Introduction to Digital Transformation and E-Commerce

Build your knowledge of digital transformation and explore effective digital business and e-commerce management strategies.

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  • Duration

    2 weeks

  • Weekly study

    3 hours
Overview
Requirements

This 2-week course offers you insight into the emergence of digital business, and the chance to discover key digital transformation strategies and technologies.

The emergence of the digital economy has unlocked new opportunities for businesses, while simultaneously creating new modes of competition in both ‘traditional’ and new digital sectors of the economy.

Discover the challenges and benefits of digital transformation in business

On this course, you’ll find out how and why businesses are striving to lead the way in innovating new digital technologies and practices.

You’ll explore the drivers of digital technology adoption and learn how digitalisation and technology can be used to leverage competitiveness and strategy in organisations from multiple perspectives.

Develop your understanding of e-commerce strategy

You’ll also be introduced to the scope and history of e-commerce, and familiarise yourself with key e-commerce management concepts and how to apply them in practice.

You’ll have the opportunity to learn the different categories of e-commerce – from B2B to B2C – and how these classifications may impact digital strategy.

Understand digital business technology in a global context

After exploring the differences between digital and traditional businesses, you’ll be introduced to the core concepts of social media marketing and how it helps businesses reach a global audience.

By the end of the course, you’ll have a deeper understanding of the challenges affecting digital businesses around the world today and the digital business management strategies that can help solve them.

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

Who is the course for?

This course is designed for students and early business professionals who’d like to enhance their knowledge of digital business for work in digital and e-commerce businesses or within management consultancies.

Please note that the individuals detailed in the ‘Who will you learn with?’ section below, are current staff members and may be subject to change.

Who developed the course?

Coventry University

Coventry secured 5 QS Stars for Teaching and Online Learning in the QS World University Ranking 2020 and has received No. 1 in the world for Massive Open Online Courses in MoocLab’s World University Ranking 2021.

  • Established

    1992

  • Location

    Coventry

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control

Want to know more about learning on FutureLearn? Using FutureLearn