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Introduction to Digital Transformation and E-Commerce

Build your knowledge of digital transformation and explore effective digital business and e-commerce management strategies.

3,101 enrolled on this course

  • Duration

    2 weeks
  • Weekly study

    3 hours
This course is part of the program Digital Business, Marketing and E-Commerce, which is one of the building blocks that leads to a degree in BA International Business (Top Up). Find out more.

Explore the challenges of digital change and transformation in modern business

This 2-week course offers you insight into the emergence of digital business, and the chance to discover key digital transformation strategies and technologies.

The emergence of the digital economy has unlocked new opportunities for businesses, while simultaneously creating new modes of competition in both ‘traditional’ and new digital sectors of the economy.

Discover the challenges and benefits of digital transformation in business

On this course, you’ll find out how and why businesses are striving to lead the way in innovating new digital technologies and practices.

You’ll explore the drivers of digital technology adoption and learn how digitalisation and technology can be used to leverage competitiveness and strategy in organisations from multiple perspectives.

Develop your understanding of e-commerce strategy

You’ll also be introduced to the scope and history of e-commerce, and familiarise yourself with key e-commerce management concepts and how to apply them in practice.

You’ll have the opportunity to learn the different categories of e-commerce – from B2B to B2C – and how these classifications may impact digital strategy.

Understand digital business technology in a global context

After exploring the differences between digital and traditional businesses, you’ll be introduced to the core concepts of social media marketing and how it helps businesses reach a global audience.

By the end of the course, you’ll have a deeper understanding of the challenges affecting digital businesses around the world today and the digital business management strategies that can help solve them.

What topics will you cover?

  • Digital business: meaning, context and terminology
  • Drivers of digital technology adoption
  • History and scope of e-commerce
  • Different classifications of e-commerce
  • Global context of digital business
  • Contemporary issues that affect digital businesses
  • Digital vs traditional business
  • Introduction to social media

When would you like to start?

  • Date to be announced

Add to Wishlist to be emailed when new dates are announced

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Describe the digitalisation of enterprises, organisations and society
  • Explain the consequences of digitalisation of enterprises, organisations and society on the market environment
  • Apply central concepts and terminology within the field of electronic commerce correctly
  • Identify differences between digital business, e-business and e-commerce

Who is the course for?

This course is designed for students and early business professionals who’d like to enhance their knowledge of digital business for work in digital and e-commerce businesses or within management consultancies.

Please note that the individuals detailed in the ‘Who will you learn with?’ section below, are current staff members and may be subject to change.

Who will you learn with?

Mahda is a lecturer in business strategy at Coventry University’s School of Strategy and Leadership. Mahda's research interests are BDA capability, digital transformation and organizational capability

I am Senior Lecturer in e-Business in the School of Strategy and Leadership and Associated Researcher in the Centre for Business in Society (CBiS) in Coventry University.

Who developed the course?

Coventry University

Coventry secured 5 QS Stars for Teaching and Online Learning in the QS World University Ranking 2020 and has received No. 1 in the world for Massive Open Online Courses in MoocLab’s World University Ranking 2021.

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  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

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  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

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This course is part of the program Digital Business, Marketing and E-Commerce, which is one of the building blocks that leads to a degree in BA International Business (Top Up).

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