Drivers and Strategies of Internationalisation
Apply international trade theory to assess the success of companies in an international context.
Duration
2 weeksWeekly study
8 hours
Drivers and Strategies of Internationalisation
International theories every manager should know
This short course assesses the key drivers of globalisation and explores the relevance of international trade theory in helping the decision-making process. Furthermore, it describes the value of Porter’s theory of national competitive advantage for developing international strategies.
What topics will you cover?
- Key drivers of globalisation
- Market drivers
- Government drivers
- Competitive drivers
- Cost drivers
- International trade theories
- Competitive advantage theories
- Porter’s theory of national competitive advantage
- Strategic capabilities
- Market selection
Learning on this course
On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.
What will you achieve?
By the end of the course, you‘ll be able to...
- Evaluate the key drivers of globalisation
- Assess the role of international trade theory in explaining the patterns of nations’ exports and imports
- Apply Porter’s diamond to explain why some companies become successful internationally
- Identify strategic capabilities and applying value chain for competitive advantage
- Identify and explain the different factors affecting companies' market selection choices
- Identify the factors that influence a firm’s choice of a market
Who is the course for?
This course is ideal for undergraduate students and professionals who are keen to enhance their careers.
Please note that the individuals detailed in the ‘Who will you learn with?’ section below, are current staff members and may be subject to change.
Who will you learn with?
Dr Federico Topolansky is an Assistant Professor in business strategy and international business strategy at Coventry University, a position he took up in October 2019.
I am an Assistant Lecturer in International Business (IB) with research interests around Women's Leadership, Reward Systems and HR Policies.
Who developed the course?
Coventry University
Coventry secured 5 QS Stars for Teaching and Online Learning in the QS World University Ranking 2020 and has received No. 1 in the world for Massive Open Online Courses in MoocLab’s World University Ranking 2021.
Established
1992Location
Coventry
Learning on FutureLearn
Your learning, your rules
- Courses are split into weeks, activities, and steps to help you keep track of your learning
- Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
- Stay motivated by using the Progress page to keep track of your step completion and assessment scores
Join a global classroom
- Experience the power of social learning, and get inspired by an international network of learners
- Share ideas with your peers and course educators on every step of the course
- Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others
Map your progress
- As you work through the course, use notifications and the Progress page to guide your learning
- Whenever you’re ready, mark each step as complete, you’re in control
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