Instructional Design: Educational Media

Learn techniques to develop educational media that will enhance your learning materials and help students retain knowledge.

The blurry outline of a woman sitting down at a desk with a camera and microphone recording her.
  • Duration

    3 weeks
  • Weekly study

    3 hours
  • 100% online

    How it works
  • Included in an ExpertTrack

    Course 3 of 4
  • Get full ExpertTrack access

    $39/monthFind out more

Understand how to promote student engagement

Educational media is an essential and evolving element of online course design. The notion of “lectures,” as many have known them, is now under review as we understand more about how people learn.

On this three-week course, you’ll question what you know about lectures and media, before discovering new media models to help promote student engagement.

You’ll debate how students learn and explore the tools and techniques to apply to your course to improve the learning experience.

Explore how visual elements enhance learning

With an understanding of how people learn, you’ll discover how visual elements enhance that learning.

You’ll learn how you can align visual components with your course content before comparing and contrasting educational media models to find the one that works for you.

Discuss scripting and proof of concept to further your skills

Once you know the best practices for student learning, you’ll use this to create a media plan as well as a media presentation to help facilitate learning.

As part of this process, you’ll learn about scripting and the importance of developing a proof of concept to help move your ideas forward.

Create a successful media production team

You’ll finish the course by examining the ways you can put together your media team personnel to help schedule your media development and deliver results.

Learning from senior instructional designer Patricia Baia, you’ll gain exclusive insights into how to be successful in your role and deliver high-quality courses.


  • Week 1

    Intentional Media

    • Course introduction

      In this activity, you'll be introduced to the FutureLearn platform, and the content that will be covered during this course. You will also get an overview of the topics covered during the first week of this course.

    • Benefits of visualization

      In this activity, you will reflect on scenarios in which you used media to enhance your course design or instances where a particular type of media had an impact on your memory and recollection.

    • Intentional media and student engagement

      In this activity, we take a brief historical look at the evolution of educational media that mirrors the changes in cultural trends and student engagement.

    • Week wrap up

      In this activity, you'll have the opportunity to test your knowledge of the topics covered during the week. You will also be provided with a summary of the week's learning, and some insight on what to expect in the new week.

  • Week 2

    Simplified Media Production

    • Welcome to the week

      Moving into the second week of this course, this activity will give you an overview of the topics that will be covered during this week.

    • Scripting and proof of concept (POC)

      In this activity, you will explore the importance of scripting and creating a proof of concept, as part of the media production process.

    • Media tools

      In this activity, you will explore different media tools that aid instructional designers in media development, especially in situations of limited resources and tight budgets.

    • Week wrap up

      In this activity, you will have the opportunity to test your knowledge of the topics covered during the week. You will also be provided with a summary of the week's learning, and some insight on what to expect in the new week.

  • Week 3

    Media Production Teams

    • Welcome to the week

      Moving into the third and final week of this course, this activity will give you an overview of the topics that will be covered during this week.

    • Scheduling media development

      In this activity, you will explore three stages of media production, which can help you to discover and refine your own workflows and overall media process.

    • Team personnel

      In this activity, you will learn more about the components and roles of the personnel that make up a high-quality production team to support your development efforts.

    • Additional considerations

      There are many additional considerations during the media development process to keep in mind, and in this activity, you will take a look at elements like accessibility, analytics, equipment, and more.

    • Course wrap up

      In this activity, you will have the opportunity to test your knowledge of the topics covered during the week, by completing a graded test and completing your peer-graded assignment.

Prove you're job ready

Highlight the new, job-relevant skills you’ve gained and supplement existing qualifications with a hard-earned, industry-specific digital certificate – plus one for every course within your ExpertTrack.

  • Learn the latest in your chosen industry or subject.
  • Complete each course and pass assessments.
  • Receive certificates validated by the educating organisation.
  • Impress employers with learning outcomes you can add to your CV.
  • Make your career dreams a reality.

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Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Align visual components with course content
  • Compare and contrast educational media models
  • Create a media presentation

Who is the course for?

This course is designed for new or experienced instructional designers as well as educators looking to make the transition into instructional design.

Who will you learn with?

Learning Innovator, Educator, and Entrepreneur

Who developed the course?

University of California, Irvine

Established in 1962, the University of California, Irvine Division of Continuing Education (UCI DCE) has served the lifelong learning needs of individuals, organizations, and the community on a local, regional, and global scale.

  • Established

  • Location

    Irvine, USA
  • World ranking

    Top 100Source: Times Higher Education World University Rankings 2020

About this ExpertTrack

Explore and understand each stage of the course development process to excel in your role as an instructional designer.

Start learning today - free 7-day trial

After your free trial you can:

  • Pay $39 per month to keep learning online
  • Have complete control over your subscription; you can cancel any time
  • Work at your own pace and set your own deadlines at every stage
  • Only pay while you’re learning; the subscription will cancel automatically when you finish
  • Complete online assessments to test your knowledge and prove your skills
  • Earn digital course certificates and a final award that you can share online, with potential employers, and your professional network
  • Keep access to the content of courses you complete even after your subscription ends

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

Want to know more about learning on FutureLearn? Using FutureLearn