Effective Communication and Organisational Culture
Explain, through critiquing a number of communication models, how an organisation's culture affects its ability to communicate.
Duration
2 weeksWeekly study
10 hours
Effective Communication and Organisational Culture
Why are some organisations able to communicate more effectively than others?
The course assesses the motivations behind organisational communication. A range of communication models are evaluated in an organisational setting to deepen your understanding of how communication takes place.
We’ll also explore organisational culture, using different approaches, and look at how this creates barriers and challenges around communication, and we’ll assess a range of communication patterns to enable us to better understand their impact.
What topics will you cover?
Identify the role of communication in an organisation’s processes
- Identify different types of communication
- Classify the components of communication
- Understand internal communications and evaluate the role of the grapevine
Evaluate a range of communication models in an organisational setting
These include:
- Sender-receiver model
- Transactional model
- Borton’s model subjectivity
- Application and evaluation of models to further deepen understanding of organisational communications
Describe organisational culture and how this affects communication in the workplace
- Describe cultural communications challenges
- Assess how ethnocentrism impacts cultural communications
- Investigate how cultural dimensions can inform communication approaches
- Evaluate the impact of the levels of culture within an organisation
- Identify strategies for intercultural communications
Assess different communication patterns within an organisation
- Explain power networks on communications
- Critique organisational communication patterns
- Evaluate how to optimise the balance of communication between structured and unstructured.
- Interpret and apply communication shapes within organisations
Learning on this course
On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.
What will you achieve?
By the end of the course, you‘ll be able to...
- Identify the role of communication in an organisation’s processes
- Evaluate a range of communication models in an organisational setting
- Describe organisational culture and how this affects communication in the workplace
- Assess different communication patterns within an organisation
Who is the course for?
Roles – junior and middle managers, either with a degree in a non-business-related discipline or without a degree.
Sectors – the course is applicable across a variety of roles, sectors and geographies.
Entrepreneurs who want to be equipped with a range of skills to run their business.
Learners who want to progress in their careers, either within their existing workplace or outside of their employer. They want to learn, exchange ideas and be informed, in order to perform better at work.
What software or tools do you need?
You can use your preferred media for the summative assessment. If you don’t have access to specific software, you could use Screencast-O-Matic: Screen Recorder and Video Editor, which is available on AppsAnywhere.
No specific software.
Who will you learn with?
Geoffrey Proudlock BA(Hons), MSc, CMgr FCMI, FHEA, FCIH - head of curriculum - business, law and creative Industries
Clare Garrick BA,(Hons), MA, FHEA, CMgr MCMI – business course leader. Coventry University Scarborough
Who developed the course?
Coventry University
Coventry secured 5 QS Stars for Teaching and Online Learning in the QS World University Ranking 2020 and has received No. 1 in the world for Massive Open Online Courses in MoocLab’s World University Ranking 2021.
Established
1992Location
Coventry
Learning on FutureLearn
Your learning, your rules
- Courses are split into weeks, activities, and steps to help you keep track of your learning
- Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
- Stay motivated by using the Progress page to keep track of your step completion and assessment scores
Join a global classroom
- Experience the power of social learning, and get inspired by an international network of learners
- Share ideas with your peers and course educators on every step of the course
- Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others
Map your progress
- As you work through the course, use notifications and the Progress page to guide your learning
- Whenever you’re ready, mark each step as complete, you’re in control
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