Skip to 0 minutes and 11 secondsInnovation is what moves us forward, from the wheel to the internet and everything in between. This course focuses on innovation in the fashion industry. Through old archive footage of Marks and Spencer clothing adverts in the 1950s, videos from Marks and Spencer garment and innovation specialists, as well as activities and quizzes, this course will look at the ways in which the fashion industry develops new and innovative ideas to make better clothing. Along the way, you'll have plenty of opportunity to interact with learners from around the world, giving you new perspectives on the topic. Sign up now to Innovation-- The Fashion Industry.
Discover how innovation drives the fashion industry
Innovation is at the heart of the fashion industry. From developing new types of fabric and clothing materials to innovation in marketing and advertising, the industry constantly moves forward to remain competitive and relevant.
On this course, you will use that fashion retailer, Marks & Spencer, as a case study. You’ll learn how it has been a key fashion innovator, introducing new clothing materials that make our lives easier and more comfortable.
You’ll also choose an item of your own clothing to study, to see how evidence of innovative developments in the fashion industry can be found in our own wardrobes.
What topics will you cover?
- An overview of innovation: defining different types and levels
- Case study: incremental innovation at M&S
- Innovation in fashion advertising
- Fashion innovation outside the retail industry
- How to create an educational video
When would you like to start?
Most FutureLearn courses run multiple times. Every run of a course has a set start date but you can join it and work through it after it starts. Find out more
What will you achieve?
By the end of the course, you‘ll be able to...
- Explore the different types of innovation and discuss examples of each.
- Identify the three levels of innovation: incremental, radical, and disruptive.
- Discuss the different types and levels of innovation in the fashion industry.
- Evaluate the way in which clothes were marketed in the 1950s compared to today.
- Explore future directions in fabric and garment innovation and discuss technologies which have impacted on innovation in the fashion industry.
- Research and report on the history and development of an item of clothing.
- Record the history and development of your chosen clothing item.
- Share and discuss your research with fellow learners.
Who is the course for?
This course is designed for anyone with an interest in fashion innovation, particularly with regard to the development of new clothing materials and types of fabric, as well as advertising.
It will serve as a useful introduction to those considering work in the fashion industry and will give school and college students a taster of undergraduate study, as part of the <a href=http://www.leeds.ac.uk/info/130503/online_courses/481/online_courses_for_schools?utm_source=web&utm_medium=schools_signuppage&utm_campaign=FutureLearn_schools>University of Leeds’s Going to University collection</a>.
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