Skip to 0 minutes and 10 seconds History. Why should we talk about history when our companies are so focused on the future? Did you know that understanding your company or organizational history may actually help you to deal with the future? It can help to strengthen your trademark and identity. It can also help you in dealing with change and managing risk. The past and the future are two sides of the same coin. Luleå University of Technology is offering the course history branding using history to strengthen corporate identity. The course is offered online. It includes articles, videos, assignments and discussions related to working with history in your authentic or imagined organization.
Skip to 0 minutes and 57 seconds Learn from our senior lecturer Per-Olof Grönberg who has extensive research and teaching experience in both history and economic history. He will guide you through the different applications of and approaches to history branding. And how to deal with the skeletons in the closet. Join History Branding now and learn how to use history to strengthen your corporate identity.