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Introduction to methods of history branding

In this video, you can watch Per-Olof Grönberg introduce six standard methods of history branding.

In this video, I will introduce standard methods of history branding.

Scholars have identified six primary ways for companies or organisations to use history in their marketing and communication:

  • creating an archive
  • creating a museum
  • issuing anniversary books and company histories
  • creating history websites
  • using the past in advertising campaigns
  • producing retro-products and retro-materials.
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History Branding: Using History to Strengthen Corporate Identity

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