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Introduction to methods of history branding
In this video, you can watch Per-Olof Grönberg introduce six standard methods of history branding.
In this video, I will introduce standard methods of history branding.
Scholars have identified six primary ways for companies or organisations to use history in their marketing and communication:
- creating an archive
- creating a museum
- issuing anniversary books and company histories
- creating history websites
- using the past in advertising campaigns
- producing retro-products and retro-materials.
This article is from the online course:
History Branding: Using History to Strengthen Corporate Identity
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This article is from the free online
History Branding: Using History to Strengthen Corporate Identity
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