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Implementing Your Business Opportunity

Do you have an idea or an opportunity? Assess the viability of your opportunity and take steps to implement it.

  • Duration

    2 weeks
  • Weekly study

    6 hours

Take your business opportunity from idea to implementation

In this course you will evaluate the feasibility of your business opportunity and use a number of tools to critically analyse your potential market.

You will complete the course with an understanding of the factors critical for successfully implementing your business idea and you will be aware of the demand and competition for your business. You will also identify the risks you might face during the implementation of your business opportunity and plan how to mitigate them.

Finally, you will consider who you will need in your team to take your opportunity forward.

What topics will you cover?

  • The characteristics of a good business opportunity
  • Overview of the factors essential for implementing a business opportunity
  • Introduction to the Business Model Canvas
  • Market research tools
  • Industry and competitor analysis models
  • Risk identification and management
  • Forming and managing teams

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Identify the characteristics of a good business opportunity
  • Reflect on the processes involved in operationalising a business opportunity
  • Justify how each component of the business model canvas is related

Who is the course for?

This course is designed for Coventry University MBA students.

Please note that the staff described in the ‘Who will you learn with?’ section below may be subject to change.

Who will you learn with?

Cherisse Hoyte is an associate professor of entrepreneurship in Coventry University’s International Centre for Transformational Entrepreneurship. Her area of expertise is entrepreneurial sensemaking.

Who developed the course?

Coventry University

Coventry secured 5 QS Stars for Teaching and Online Learning in the QS World University Ranking 2020 and has received No. 1 in the world for Massive Open Online Courses in MoocLab’s World University Ranking 2021.

  • Established

  • Location


Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control

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