Innovation in New Media
Discover the evolving landscape of new media and develop hands-on skills for content creation and online storytelling.
Duration
5 weeksWeekly study
8 hours100% online
How it works
Innovation in New Media
Master content creation and digital strategies
With technology continuously evolving, new media offers endless possibilities for creativity and innovation.
Investigate the latest trends, including artificial intelligence in content creation, interactive media, and immersive storytelling on this flexible course from the Communication University of China.
In gaining these insights, you’ll develop original projects that push the boundaries of digital media.
Explore the evolution of new media and its impact on digital storytelling
New media has revolutionised communication, creativity, and business. This course introduces you to the fundamental principles shaping the digital landscape, including the rise of online platforms, audience engagement strategies, and the evolving role of media in society.
By understanding these key concepts, you’ll build a strong foundation for creative digital strategies.
Develop creative strategies for content production and audience engagement
Social media has redefined how brands and individuals communicate with audiences.
Explore successful marketing strategies, analyse innovative content formats, and experiment with storytelling techniques to enhance engagement.
Through hands-on exercises, you’ll learn how to craft compelling narratives that resonate with digital audiences.
Learn with industry experts and gain practical experience
What’s more, this course will also equip you with practical skills to create engaging online videos, from scripting and filming to editing and distribution.
You’ll wrap things up by examining the impact of video-sharing platforms on audience behaviour and exploring emerging trends in digital storytelling.
Syllabus
Week 1
Introduction for the Course
Introduction
Video1: Introduction
Week 2
What is New Media
What's New about New Media
What's New about New Media
The Leverage and Revolution of New Media
The Leverage and Revolution of New Media.
Week 3
Features of New Media
Creativity and Mobility
Creativity and Mobility.
Interactivity and New Media
Interactivity and New Media.
Week 4
Applications of Creativity in New Media
Creativity and Digital Storytelling
Creativity and Digital Storytelling.
Creativity and AlGC in New Media
Creativity and AlGC in New Media.
Week 5
Conclusion of the Course
Conclusion
This part underscores creativity as the cornerstone of new media, driving innovation in content, technology, and audience engagement
When would you like to start?
Start straight away and join a global classroom of learners. If the course hasn’t started yet you’ll see the future date listed below.
Available now
Learning on this course
On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.
What will you achieve?
By the end of the course, you‘ll be able to...
- interactive storytelling experiences by integrating AIGC tools
- platform algorithms to design data-driven content strategie
- cross-platform IP content
- ethical risks in AI-generated content
- viral meme templates by decoding cultural symbols and designing shareable visual metaphors
- immersive marketing campaigns
- collaborative content production
Who is the course for?
This course is designed for individuals looking to enhance their skills in digital content creation and social media strategy.
Whether you’re new to digital media or looking to refine your expertise, this course will provide the knowledge and practical experience needed to excel in the field.
Who will you learn with?
Who developed the course?
Communication University of China
The Communication University of China (CUC) is one of the China’s key universities included in 211 Project and “985 Project Innovation Platform” under the Double First-Class Initiative, which is directly administered by the Ministry of Education. CUC was the first communication university founded in 1954 . In August 2004, it was renamed from Beijing Broadcasting Institute to Communication University of China.
Ways to learn | Buy this course | Subscribe & save | Start learning today |
|---|---|---|---|
| Choose the best way to learn for you! | $79/one-off payment | $244.99 for a whole year Automatically renews | Free |
| Fulfill your current learning need | Develop skills to further your career | Try this course - with limits | |
| Access to this course | tick | tick | Limited to 5 weeks |
| Access to 1,000+ courses | cross | tick | cross |
| Learn at your own pace | tick | tick | cross |
| Discuss your learning in comments | tick | tick | tick |
| Certificate when you're eligible | Printed and digital | Digital only | cross |
Cancel for free anytime |
Ways to learn
Choose the best way to learn for you!
Subscribe & save
$244.99 for a whole year
Automatically renews
Develop skills to further your career
- Access to this course
- Access to 1,000+ courses
- Learn at your own pace
- Discuss your learning in comments
- Digital certificate when you're eligible
Cancel for free anytime
Buy this course
$79/one-off payment
Fulfill your current learning need
- Access to this course
- Learn at your own pace
- Discuss your learning in comments
- Printed and digital certificate when you’re eligible
Start learning today
Free
Try this course - with limits
- Limited to 5 weeks
Find out more about certificates, Unlimited or buying a course (Upgrades) Sale price available until 2 June 2025 at 23:59 (UTC). T&Cs apply. | |||
Find out more about certificates, Unlimited or buying a course (Upgrades)
Sale price available until 2 June 2025 at 23:59 (UTC). T&Cs apply.
Learning on FutureLearn
Your learning, your rules
- Courses are split into weeks, activities, and steps to help you keep track of your learning
- Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
- Stay motivated by using the Progress page to keep track of your step completion and assessment scores
Join a global classroom
- Experience the power of social learning, and get inspired by an international network of learners
- Share ideas with your peers and course educators on every step of the course
- Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others
Map your progress
- As you work through the course, use notifications and the Progress page to guide your learning
- Whenever you’re ready, mark each step as complete, you’re in control
- Complete 90% of course steps and all of the assessments to earn your certificate
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