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Introduction to Behaviour Change: Concepts, History, and Global Impacts

Discover the strategies to successfully change people’s behaviour, particularly towards tackling environmental issues.

Two women in an office looking over a table discussing behaviour change

Introduction to Behaviour Change: Concepts, History, and Global Impacts

  • 4 weeks

  • 4 hours per week

  • Digital certificate when eligible

  • Introductory level

Find out more about how to join this course

  • Duration

    4 weeks
  • Weekly study

    4 hours
  • 100% online

    How it works
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    $244.99 for one whole yearLearn more

Explore behaviour change in relation to environmental challenges

Attempts to change people’s behaviours are often unsuccessful, even when those concerned acknowledge that the changes would be beneficial. This four-week course will help you understand why this happens and identify ways to implement change more effectively.

Armed with this expertise, you’ll become more effective at encouraging positive behaviour change, particularly in relation to the environmental challenges we face.

Whether it’s developing policies to reduce energy consumption, community projects to reduce food waste, or interventions to encourage recycling, the outcomes can be improved using appropriate behaviour change approaches.

Unpack behaviour change theory

You’ll compare a number of behaviour change models, theories, and frameworks, and explore the historical development of the ideas behind these.

With a deeper understanding of behaviour change, you’ll learn how to apply these theories to a range of situations, with an emphasis on change in the agri-food and environmental sectors.

Explore behaviour change in context

You’ll see behaviour change in context to help you gain the practical skills needed to apply your knowledge in real-world settings.

Unpacking the drivers of human behaviour, you’ll learn how to use this to improve the success of behaviour change interventions.

Learn from the experts at Aberystwyth University

Finally, you’ll explore the global significance of behaviour change and how new digital technologies might influence the development of the discipline.

Learning from the experts at Aberystwyth University, you’ll finish the course with the knowledge and skills to influence behaviour change and make a positive difference.

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Skip to 0 minutes and 4 seconds Sometimes we have the best of intentions to change our behaviour because we know it would be good for us, but we can’t quite turn this intention into action! And if we can’t change our own behaviour, how can we encourage sustainable behaviour change in other people? Just why does our behaviour seem so irrational or counterproductive at times? Well, it’s probably because our behaviours are influenced by a whole range of psychological, social, physical, neurological and environmental cues. Luckily, behavioural insights research is improving our understanding of this and helping to develop models, tools and frameworks that can be used by non-specialists to encourage positive behaviour change.

Skip to 0 minutes and 41 seconds You can learn about these and more in our behaviour change module where we focus on behaviours related to sustainability in the AgriFood sectors.

Syllabus

  • Week 1

    Why Behaviour Change?

    • Why Behaviour Change?

      Why Behaviour Change?

  • Week 2

    Models and Frameworks

    • Models and Frameworks

      A quick overview of some behaviour change models and frameworks.

  • Week 3

    Behaviour Change in Context: a brief history of the ideas and practices.

    • Behaviour Change in Context: a brief history of the ideas and practices.

      This week Professor Mark Whitehead picks up on some of the ideas that have already been introduced and discusses them in more depth.

  • Week 4

    Behaviour Change in Context: global significance and the implications of digital technology.

    • Behaviour Change in Context: global significance and the implications of digital technology.

      Behaviour Change in Context: global significance and the implications of digital technology.

When would you like to start?

Start straight away and join a global classroom of learners. If the course hasn’t started yet you’ll see the future date listed below.

  • Available now

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Debate the history and development of Behaviour Change theory and practice.
  • Describe the global significance of Behaviour Change.
  • Compare a range of Behaviour Change models and tools.
  • Explain the importance of Behaviour Change in relation to environmental sustainability.

Who is the course for?

This course is designed for anyone who wants to encourage positive behaviour change. You could be a policy maker, knowledge exchange professional, or community project worker.

No prior knowledge is required.

Who will you learn with?

Based at Aberystwyth University, Sarah is a lecturer for IBERS Distance Learning and co-ordinates a number of modules, including Behaviour Change, aimed at the agri-food and environment sector.

Who developed the course?

Aberystwyth University

Aberystwyth University has a proud reputation for leading edge research, teaching excellence and an exceptional student experience. It’s a place for the adventurous, the curious and the creative.

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Ways to learn

Choose the best way to learn for you!

Subscribe & save

$244.99 for one whole year

Automatically renews

Develop skills to further your career

  • Access to this course
  • Access to 1,000+ courses
  • Learn at your own pace
  • Discuss your learning in comments
  • Tests to boost your learning
  • Digital certificate when you're eligible

Cancel for free anytime

Buy this course

$134/one-off payment

Fulfill your current learning need

  • Access to this course
  • Learn at your own pace
  • Discuss your learning in comments
  • Tests to boost your learning
  • Printed and digital certificate when you’re eligible

Limited access

Free

Sample the course materials

  • Access expires 21 Jun 2024

Find out more about certificates, Unlimited or buying a course (Upgrades)

Sale price available until 3 June 2024 at 23:59 (UTC). T&Cs apply.

Find out more about certificates, Unlimited or buying a course (Upgrades)

Sale price available until 3 June 2024 at 23:59 (UTC). T&Cs apply.

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