Dr Petya Eckler (Educator)
Dr Eckler teaches journalism to undergraduate and postgraduate students on the Journalism and Creative Writing programme at the University of Strathclyde. Prior to joining Strathclyde, she was an Assistant Professor at the School of Journalism and Mass Communication at University of Iowa, USA.
Petya’s professional experience includes working as an assistant editor, managing editor, health writer, reporter, and copy editor for various publications in the United States and Bulgaria, and as a public relations coordinator at the American University in Bulgaria.
She studies health communication and social media, international and strategic communication. Petya has examined health-related peer-to-peer communication through online platforms and how it influences health attitudes and outcomes. Lately, she has also looked at how hospitals in the United States use social media and how metropolitan newspapers in the American Midwest cover rural health. In the international communication field, she has surveyed journalists about the media coverage of natural disasters and conducted content analyses on cross-cultural topics. In the area of strategic communication, Petya has worked to redefine viral advertising and has studied the cognitive and emotional processing of “window” shopping online.
Her work has appeared in the journals Journal of Media and Communication Studies, Journal of Interactive Advertising, Physical Medicine & Rehabilitation, Communication Yearbook, Journalism, Communication Studies and the books Media Psychology, Health Communication in the New Media Landscape and The Handbook of International Advertising Research.
Petya has received her Master’s and doctoral degrees from the Missouri School of Journalism and her bachelor’s degree from the American University in Bulgaria.
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