Weekly study3 hours
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Low-Budget Video Production: Visual Communication for Small Charities
Learn how to produce your own low-budget video to convey your charity’s message
Small charities understand that to compete in a tough economic climate they should engage with digital media and video content. But a lack of staff, time, knowledge and resources can get in the way.
This practical video production course is designed to bridge that gap and help small charities develop the skills they need for successful video production.
Understand the strength of video in telling powerful human stories
You’ll gain an insight into the strengths and weaknesses of video as a medium of communication, where and how to use it to powerful effect, and how to tie it in with your charity’s overall message and ethos.
As part of the course, you’ll also have access to a well-researched collection of videos made by small charities, inspirational examples of the type of visual storytelling you could be able to achieve.
Learn the production skills you need to communicate your work and impact
You’ll get to grips with creative thinking and visual storytelling, and work through the editorial decisions that can make your video stand out and deliver its message effectively.
You’ll also master how to make a low-budget production using the technology you have readily available such as smartphones. You’ll develop practical skills to plan and structure a low-budget video production, shoot video in several different visual styles, and tackle a basic edit.
Gain in-depth insight into video production from experts at The Open University
You’ll be guided throughout by Tot Foster, who has just completed research to develop training and support in video production for small charities that takes into account their specific circumstances, together with Senior Lecturer in Design, Dr Theodore Zamenopoulos.
Week 1. Understanding the medium.
- The strengths of video – powerful human stories
- Potential online and offline uses of video for small charities
Week 2. Planning a production
- Editorial decision making
- The production team and resources
Week 3. Practical production skills
- Realising a range of visual styles using your phone
Week 4. Making your video count
- Editing and distribution
What will you achieve?
By the end of the course, you‘ll be able to...
- Explore the strengths and weaknesses of video as a medium of communication, where and how to use it to powerful effect
- Investigate how to plan and structure a low budget production with available team skills and resources
- Develop a range of practical skills in low budget production using readily available technology
- Apply creative thinking and visual storytelling skills
Who is the course for?
This course is suited to anyone planning to produce videos who works within the small charity sector such as charity staff, volunteers and service users.
It is also useful to those with existing production and video marketing experience who would like to work within the sector, or those from larger charities interested in a fresh approach to using video as a visual storytelling tool.
Who developed the course?
The Open University (OU) is the largest academic institution in the UK and a world leader in flexible distance learning, with a mission to be open to people, places, methods and ideas.
LocationMilton Keynes, UK
World rankingTop 510Source: Times Higher Education World University Rankings 2020
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