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A fictional case study – introduction

A fictional case study – introduction

This fictional charity, Transport for You (TFY), is based on research. Their circumstances reflect those of many small charities – they have ambitions to produce video, but are concerned about the cost in time and money, their lack of experience, and they don’t know where start.

However, they have already started – they’ve got a team, they know what they want to say, to whom, and where their video will be seen. Production is a collaborative and iterative process: you start simple, assessing what you’ve got to work with, and discussing your project as a team. Then you build skills by doing, reflection, and re-doing.

Maybe your first videos will simply be 20 seconds of interview posted on Twitter each month. Only basic filming and editing is required, but you keep your supporters engaged and feeling valued.

So, even if you feel daunted, you can do it.

Production notes: This tabletop animation was made at home using a phone, two anglepoise lamps, coloured card, scissors and glue. Additional resources: free sound effects and music found online. Editing level: Difficult.

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Low-Budget Video Production: Visual Communication for Small Charities

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