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A fictional case study – introduction

A fictional case study – introduction
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NARRATOR: Imagine you’re a small charity promoting public transport, Transport for You. You’ve got two members of staff and a regular group of volunteers. Part of what you do is campaign to the public and the local counsel. You’ve got one video on your website. You brought in a company to produce it three years ago. It introduces your organisation, but it cost 4000 pounds. So even though it started to feel out of date, you need to get your money’s worth, so it’s still there. You’ve decided you’d like to make videos yourselves. You’ve put together a team, including a volunteer, but aren’t sure how to start.
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It’s important that you reach young people in your community in the hope of getting them into the habit of using public transport. And you feel video is the way to reach them. But if you can just make one video, overcoming difficulties of resources, confidence, and skills, then the next production will be easier. Ultimately, you want video as part of your toolbox of communications. And you’d really like to get to the stage of working with the local school to produce campaign videos.
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In just one month, there’s a local environmental festival. You’ve got a marquee and a screen. And this is a chance to make your first video to show there to get people out of their cars. What video ideas will you come up with?

This fictional charity, Transport for You (TFY), is based on research. Their circumstances reflect those of many small charities – they have ambitions to produce video, but are concerned about the cost in time and money, their lack of experience, and they don’t know where start.

However, they have already started – they’ve got a team, they know what they want to say, to whom, and where their video will be seen. Production is a collaborative and iterative process: you start simple, assessing what you’ve got to work with, and discussing your project as a team. Then you build skills by doing, reflection, and re-doing.

Maybe your first videos will simply be 20 seconds of interview posted on Twitter each month. Only basic filming and editing is required, but you keep your supporters engaged and feeling valued.

So, even if you feel daunted, you can do it.

Production notes: This tabletop animation was made at home using a phone, two anglepoise lamps, coloured card, scissors and glue. Additional resources: free sound effects and music found online. Editing level: Difficult.

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Low-Budget Video Production: Visual Communication for Small Charities

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