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The Global Luxury Industry: From Heritage to Modern Customer Experiences (CX)

Delve into the opulent world of luxury with Glion, exploring customer experience in the past and future.

2,739 enrolled on this course

Two women at the luxury hotel desk speaking to a male member of staff

The Global Luxury Industry: From Heritage to Modern Customer Experiences (CX)

2,739 enrolled on this course

  • 3 weeks

  • 3 hours per week

  • Digital certificate when eligible

  • Introductory level

Find out more about how to join this course

Traverse the illuminating evolution of the luxury industry and curate your style

Though ‘luxury’ is well-established, its essence continually evolves, beautifully reshaped by time, cultures, and industry dynamics.

On this three-week course, you’ll investigate the origins and heritage of the luxury industry before examining the evolution of customer experience (CX) and future developments.

This course will help you gain a practical insight into how companies offer contemporary experiences that foster the relationship between brands and their loyal customers.

Understand cultural perspectives on the luxury industry

As you delve into the luxury industry, you’ll explore how perspectives on luxury change across cultures and industries.

This will give you a global view of luxury and help you understand the importance of culture and points of view in the luxury industry.

Explore the customer journey and elevate their luxury experience

Customers are central to any business. On the course, you’ll break down the customer journey, and explore the importance of understanding the customer’s point of view. This will help you investigate the relationship between the customer and luxury brands in co-creating the luxury experience.

You’ll focus on the customer experience (CX) within the luxury industry and explore the companies that are doing CX right. Within this, you’ll understand how personalising customer service is key to luxury.

Optimise customer satisfaction and loyalty with Glion

Deepen your understanding of the luxury sector’s evolution and prepare for its dynamic future. At Glion, you’ll gain insights into forming exceptional customer relationships and the impact of emerging technologies on workforce training and development.

This course concludes with strategic foresight into the luxury experience, equipping you to lead with innovation in customer engagement.

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Skip to 0 minutes and 2 secondsHello, my name is Barbara, and I am going to take you through a course on the luxury industry, its customers, and its experiences.

Skip to 0 minutes and 17 secondsWhat is the definition of luxury? It is an essential question which is often hard to answer. Does looking at the evolution of luxury over time help find our answer? What about how customers relate to luxury brands in modern times? And how can brands create transformational experiences for a luxury customer? This course will help you answer all these questions and envision what the future of the luxury industry will be. I invite you to register on the course and start your learning journey today!

What topics will you cover?

  • Origins and definitions of luxury
  • Cultural perspectives of luxury
  • The value of luxury
  • The luxury customer experience, including co-creation, personalization, and best practices
  • The changing face of the luxury customer experience
  • Using data in the luxury industry

When would you like to start?

Start straight away and join a global classroom of learners. If the course hasn’t started yet you’ll see the future date listed below.

  • Available now

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Explain the development of the luxury industry through time.
  • Explore the relationship between luxury brands and their loyal customers in creating luxury experiences.
  • Investigate future market offers that strengthen customer relationships.

Who is the course for?

This course is designed for anyone interested in the luxury experience industry. You may be an industry professional or a student wanting to pursue a career in this field.

Who will you learn with?

Barbara serves as Academic Dean and Head of Luxury Brand Strategy Specialization at Glion Institute of Higher Education. She is an expert in luxury marketing and history of hospitality.

Who developed the course?

Glion Institute of Higher Education

Glion Institute of Higher Education is ranked number three in the world’s top institutions for hospitality management, and number two for employer reputation. It has campuses in Switzerland and London.

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Ways to learn

Choose the best way to learn for you!

Subscribe & save

$349.99 for one year

Automatically renews

Develop skills to further your career

  • Access to this course
  • Access to 1,000+ courses
  • Learn at your own pace
  • Discuss your learning in comments
  • Tests to boost your learning
  • Digital certificate when you're eligible

Cancel for free anytime

Buy this course

$109/one-off payment

Fulfill your current learning need

  • Access to this course
  • Learn at your own pace
  • Discuss your learning in comments
  • Tests to boost your learning
  • Printed and digital certificate when you’re eligible

Limited access


Sample the course materials

  • Access expires 5 Jul 2024

Find out more about certificates, Unlimited or buying a course (Upgrades)

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

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