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The Fundamentals of Digital Marketing

An overview of digital marketing and how related strategies, plans and frameworks apply to organisations.

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  • Duration

    2 weeks

  • Weekly study

    1 hour
Overview
Requirements

Explore strategies, plans and frameworks within digital marketing

In this course, you will have the opportunity to explore an overview of what digital marketing is and key concepts involved. We will consider the role of digital marketing currently and how it can be profitable for any organisation working in today’s world. We will explore the marketing mix in the digital era, as well as, developing a digital marketing strategy, contemporary marketing plans and relevant frameworks.

What topics will you cover?

  • What is the role of digital marketing?
  • Digital marketing platforms
  • Marketing mix in the digital era
  • Segmenting consumers
  • Media channels
  • POST and RACE framework
  • Future of digital marketing

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

Who is the course for?

Students of the MSc Digital Marketing with Data Analytics degree

Who developed the course?

Coventry University

Coventry secured 5 QS Stars for Teaching and Online Learning in the QS World University Ranking 2020 and has received No. 1 in the world for Massive Open Online Courses in MoocLab’s World University Ranking 2021.

  • Established

    1992

  • Location

    Coventry

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control

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