Digital Transformation within Organisations
An introduction to digital transformation within organisations and how related factors and concepts apply to organisations.
Duration
2 weeksWeekly study
1 hour
Digital Transformation within Organisations
Explore how digital transformation is defined and integrated in organisations
In this course, you will have the opportunity to explore the foundations of digital transformation. We will consider what it is and key concepts involved across industries and in the post-industrial age. We will also consider the role of innovation, customer data and media within digital transformation.
What topics will you cover?
- What is digital transformation?
- Industry 4.0
- Blockchain technologies
- Creating value in an economy
- Business forms
- Role of innovation in digital transformation
- Adapting and optimising customer data
- Role of media in digital transformation
Learning on this course
On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.
Who is the course for?
Students of the MSc Digital Marketing with Data Analytics degree
Who will you learn with?
Who developed the course?
Coventry University
Coventry secured 5 QS Stars for Teaching and Online Learning in the QS World University Ranking 2020 and has received No. 1 in the world for Massive Open Online Courses in MoocLab’s World University Ranking 2021.
Established
1992Location
Coventry
Learning on FutureLearn
Your learning, your rules
- Courses are split into weeks, activities, and steps to help you keep track of your learning
- Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
- Stay motivated by using the Progress page to keep track of your step completion and assessment scores
Join a global classroom
- Experience the power of social learning, and get inspired by an international network of learners
- Share ideas with your peers and course educators on every step of the course
- Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others
Map your progress
- As you work through the course, use notifications and the Progress page to guide your learning
- Whenever you’re ready, mark each step as complete, you’re in control
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