Weekly study1 hour
Marketing Communications and Theory
Learn about the benefits of creating superior brand experiences
Branding is the creative, strategic practice of informing potential customers what your company is all about: who you are, what you care about, why they should work with you and what they can expect from you.
Branding communicates everything about what the company does and how they do it into a clear singular, memorable message that people will remember and always associate with your company. For example, the McDonald’s golden arches or the multicolour rings on the Olympics emblem. Even a simple sound, colour, symbol or image can express significant connotations and associations that resonate the world over.
A company’s online presence is the début means by which most potential customers will learn about and interact with. Digital branding allows a company to zero-in on their customer by targeting specific customer personas through online platforms they use most frequently: Twitter, Facebook, Instagram and more.
Effective digital branding makes customers feel like they are speaking directly to the company, especially as companies engage on the same platforms they use to interact with friends and family members. Being personal and meaningful is how to convert one-time customers into lifelong brand followers.
- Knowing what the customers need
- The concept of consumer touch points
- Knowing your digital toolbox
- Types of online advertising
- Advantage and disadvantage of online advertising
- Behaviour targeting/advertising
- Native advertising
Learning on this course
You can take this self-guided course and learn at your own pace. On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.
Who is the course for?
Students of the MSc Digital Marketing with Data Analytics degree