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Macro Environmental Analysis and Business Strategy: An Introduction (C)

Explore the fundamentals of business strategy and learn how the macro environment affects strategy formation.

Macro Environmental Analysis and Business Strategy: An Introduction (C)
  • Duration2 weeks
  • Weekly study10 hours

Understand how macro environmental factors influence business strategy

What is strategy, and how does the macro environment influence a firm’s strategy formation?

Through this course you will look at the definition of strategy, and explore the effects that macro environmental factors have on it.

You will have the opportunity to discuss the concept of strategy and globalisation and examine the macro environment in detail, using a series of in-depth case studies to help determine where a firm should position itself in a globalised environment.

What topics will you cover?

  • Definition of strategy
  • Benefits and costs of globalisation
  • Drivers of globalisation
  • Macro environment analysis using PESTL framework

Who is the course for?

This course is for anyone looking to learn about business strategy and globalisation. It will be useful for business managers and students of management looking to understand the concepts, framework and techniques needed for environmental scanning.

Please note that the staff described in the ‘Who will you learn with?’ section below may be subject to change.

Who will you learn with?

Who developed the course?

Coventry University

Coventry secured gold in the UK Government’s 2017 Teaching Excellence Framework (TEF) and is University of the Year for Student Experience in The Times & The Sunday Times Good University Guide 2019.

  • Established1992
  • LocationCoventry