An Introduction to Macro Environmental Analysis and Business Strategy
Explore the fundamentals of business strategy and learn how the macro environment and macroeconomics affect strategy formulation.
469 enrolled on this course
Duration
2 weeksWeekly study
5 hours100% online
How it works
An Introduction to Macro Environmental Analysis and Business Strategy
Explore how macro environmental factors influence strategic direction
How do you develop a winning business strategy, and how does the macro environment influence a company’s strategy formulation?
In this two-week course for business students and managers, you’ll explore the definition of business strategy and unlock the potential of the macro environment.
Discover the power of macroeconomics
You’ll have the opportunity to discuss the concept of strategy and globalisation and examine the macro environment in detail, using a series of in-depth case studies to help determine where a firm should position itself in a globalised environment.
Understand globalisation pros and cons
Globalisation is a huge economic theme of the past 30 years. The course will look in-depth at the benefits and costs of globalisation for business, and what the barriers to global business are.
Perform your own PESTLE analysis
Explore the macro environment using the PESTLE framework. PESTLE (Political, Economic, Sociological, Technological, Legal and Environmental) is an important business-analysis tool that allows you to uncover the key factors influencing an organisation from the outside.
Syllabus
Week 1
Contexts of strategy and decision making
Welcome to the course
Strategy plays an important part in many areas of business, but is strategy alone enough to guarantee that an organisation will achieve its corporate goals?
Origin of strategy
Explore the origin of strategy and examine how strategy helps companies gain competitive advantage.
Globalisation and its impact on strategy
Learn about the benefits and drawbacks of globalisation and explore how globalisation might impact on a company's strategy
Summary of the week
Reflect on the activities that you have done this week and find out what is coming up next.
Week 2
Macro Analysis
Welcome to Week 2
How does globalisation drive a firm’s strategic decision-making? We will cover the concept of macro analysis along with PEST frameworks and institutional analysis.
Introduction to the PEST model
The PEST consists of the political, economics, social-cultural, and Technological aspects of environment
Understanding institutions
Institutions are the ‘rules of the game’ and are the humanly devised constraints to guide human behaviour (North 1990).
Summary activities
How can a firm gain competitive advantages in a highly attractive industry? Micro analysis helps us to identify the key success factors in the industry.
When would you like to start?
Start straight away and join a global classroom of learners. If the course hasn’t started yet you’ll see the future date listed below.
Available now
Learning on this course
On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.
What will you achieve?
By the end of the course, you‘ll be able to...
- Demonstrate a good understanding of the concept of strategy
- Explore the effects of globalisation on a firm’s strategy
- Explain the concepts of a Macro environment
Who is the course for?
This course is designed for intermediate-level business managers and students to gain more knowledge about strategy and globalisation. This course aims to equip you with the concepts, framework and techniques needed for better environmental scanning.
You can enhance your learning experience by following related courses, designed by Coventry University:
Who developed the course?
Coventry University
Coventry secured 5 QS Stars for Teaching and Online Learning in the QS World University Ranking 2020 and has received No. 1 in the world for Massive Open Online Courses in MoocLab’s World University Ranking 2021.
Established
1992Location
Coventry
Ways to learn | Buy this course | Subscribe & save | Limited access |
|---|---|---|---|
| Choose the best way to learn for you! | $109/one-off payment | $349.99 for one year Automatically renews | Free |
| Fulfill your current learning need | Develop skills to further your career | Sample the course materials | |
| Access to this course | tick | tick | Access expires 8 May 2024 |
| Access to 1,000+ courses | cross | tick | cross |
| Learn at your own pace | tick | tick | cross |
| Discuss your learning in comments | tick | tick | tick |
| Certificate when you're eligible | Printed and digital | Digital only | cross |
Cancel for free anytime |
Ways to learn
Choose the best way to learn for you!
Subscribe & save
$349.99 for one year
Automatically renews
Develop skills to further your career
- Access to this course
- Access to 1,000+ courses
- Learn at your own pace
- Discuss your learning in comments
- Digital certificate when you're eligible
Cancel for free anytime
Buy this course
$109/one-off payment
Fulfill your current learning need
- Access to this course
- Learn at your own pace
- Discuss your learning in comments
- Printed and digital certificate when you’re eligible
Limited access
Free
Sample the course materials
- Access expires 8 May 2024
Find out more about certificates, Unlimited or buying a course (Upgrades) | |||
Find out more about certificates, Unlimited or buying a course (Upgrades)
Learning on FutureLearn
Your learning, your rules
- Courses are split into weeks, activities, and steps to help you keep track of your learning
- Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
- Stay motivated by using the Progress page to keep track of your step completion and assessment scores
Join a global classroom
- Experience the power of social learning, and get inspired by an international network of learners
- Share ideas with your peers and course educators on every step of the course
- Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others
Map your progress
- As you work through the course, use notifications and the Progress page to guide your learning
- Whenever you’re ready, mark each step as complete, you’re in control
- Complete 90% of course steps and all of the assessments to earn your certificate
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