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Strategic Goals: How to Master Corporate Strategy

Discover the best methods for foreign market entry, corporate diversification strategy and corporate international strategy.

Strategic Goals: How to Master Corporate Strategy

  • 2 weeks

  • 5 hours per week

  • Digital certificate when eligible

  • Introductory level

Find out more about how to join this course

Explore stakeholder analysis to master your corporate strategy

How can you make your business plan a reality? In this two-week course, you’ll have the opportunity to learn the fundamentals of how to strategise for the future using stakeholder analysis and corporate level strategy.

Master your understanding of corporate strategy

Every business needs an action plan to bring it to life. This course will give you the chance to review everything you need to know to build a robust business strategy – from traditional and emerging motivations for organisations to pursue international expansions, the identity benefits of an international strategy plan and exploring global markets and diversification strategy.

Explore the fundamentals of international strategy

As you begin this course, you’ll have the opportunity to learn the tools to allow you to identify opportunities in foreign markets. You’ll explore how to identify international opportunities and common strategies – from exports and licensing to joint ventures and direct investment - and confront the risks associated with internationalisation.

Uncover foreign market entry strategies

You’ll be introduced to the basics of foreign market entry strategies. What can international markets offer a specific business? Is the business ready to go global – and what foreign markets should be considered for expansion first?

Syllabus

  • Week 1

    Strategic actions - international strategy

    • Welcome to the course

      Explore the traditional and emerging motives for firm to pursue international expansions, and to identify the major benefits of an international strategy.

    • Identifying international opportunity

      International strategy is a strategy through which the firm sells its goods or service outside its domestic market.

    • Foreign market entry modes

      A firm can enter international markets through exporting, licensing, forming alliance and establishing wholly owned subsidiaries.

    • Summary activities

      The aim of business-level strategy is to gain competitive advantage. The key of designing a good business-level strategy is that you should link your internal strength with external opportunities.

  • Week 2

    Strategic actions - corporate-level strategy

    • Welcome to Week 2

      This week, we are going to explain what is corporate-level strategy, and then discuss diversification, a very important form of corporate-level strategy.

    • Diversification as a corporate-level strategy

      Corporate-level strategy refers to actions a firm takes to gain a competitive advantage by selecting and managing a group of different businesses competing in different product markets.

    • Strategic actions – Diversification

      Explore different levels of diversification and understand the benefits and risks associated with this corporate-level strategy.

When would you like to start?

Start straight away and join a global classroom of learners. If the course hasn’t started yet you’ll see the future date listed below.

  • Available now

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Discuss the nature and importance of stakeholder analysis
  • Explore modes for entering international markets

Who is the course for?

This course is designed for intermediate-level business managers and students to gain more knowledge about strategy and globalisation. This course aims to equip you with the concepts, framework and techniques needed for better environmental scanning.

You can enhance your learning experience by following related courses, designed by Coventry University:

Who developed the course?

Coventry University

Coventry secured 5 QS Stars for Teaching and Online Learning in the QS World University Ranking 2020 and has received No. 1 in the world for Massive Open Online Courses in MoocLab’s World University Ranking 2021.

  • Established

    1992
  • Location

    Coventry

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Ways to learn

Choose the best way to learn for you!

Subscribe & save

$27.99 /month

Automatically renews

Develop skills to further your career

  • Access to this course
  • Access to 1,000+ courses
  • Learn at your own pace
  • Discuss your learning in comments
  • Digital certificate when you're eligible

Cancel for free anytime

Buy this course

$79/one-off payment

Fulfill your current learning need

  • Access to this course
  • Learn at your own pace
  • Discuss your learning in comments
  • Printed and digital certificate when you’re eligible

Limited access

Free

Sample the course materials

  • Access expires 20 Oct 2022

Find out more about certificates, Unlimited or buying a course (Upgrades)

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

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