Managing Customer Relationships
Leverage CRM strategies and data-driven insights to boost customer engagement and business growth.
Duration
2 weeksWeekly study
2 hours100% online
How it works
Managing Customer Relationships
Transform the way you manage customer relationships
Businesses everywhere are fighting for customer loyalty in an increasingly competitive landscape. As customer expectations rise, simply meeting their needs isn’t enough — you must build lasting relationships.
On this two-week course from Starweaver, you’ll be equipped with the essential CRM techniques and tools needed to strengthen your customer connections.
You’ll learn how to harness data insights, optimise your strategies, and transform customer experiences to drive business growth and long-term loyalty.
Optimise customer experiences with essential CRM techniques
Begin your journey by understanding the fundamentals of CRM. You’ll explore the key principles that power successful customer relationships, discovering how to capture valuable data and use it to tailor personalised experiences.
By mastering these foundational skills, you’ll be ready to build stronger, more meaningful connections with customers.
Transform data into powerful business strategies
As you progress, you’ll unlock the full potential of your customer data. You’ll learn how to interpret insights that drive smarter business decisions, optimise marketing campaigns, and anticipate customer needs.
With practical techniques and real-world examples, you’ll see how CRM can be the catalyst for business growth, improving both customer satisfaction and your bottom line.
Enhance engagement and retention with CRM tools
You’ll wrap things up by delving into CRM tools and strategies that increase customer engagement.
You’ll learn how to implement these tools in real-world scenarios, empowering you to develop more effective loyalty programmes, improve communication, and create lasting customer relationships that fuel your business’s success.
Syllabus
Week 1
Foundations of CRM: Strategies, Data, and Customer-Centric Approaches
Lesson 1: Course Introduction
Get an overview of the course structure, learning objectives, and expectations. Understand the significance of CRM and how it impacts business success.
Lesson 2: Foundations of Customer Relationship Management (CRM)
Explore the evolution of CRM, from transactional to relational models. Learn about the key principles, values, and ecosystem of CRM.
Lesson 3: Building a Customer-Centric Strategy
Understand the importance of customer-centricity and learn how to craft strategies that enhance customer satisfaction and loyalty.
Lesson 4: Data-Driven Customer Relationship Management
Discover how to use data to segment customers, personalize experiences, and optimize customer engagement through insights.
Lesson 5: CRM for Sales and Marketing Success
Learn how CRM aligns with sales and marketing efforts, enabling automation and integrated campaigns for better business outcomes.
Week 2
Advanced CRM Techniques: Automation, Loyalty, and Business Growth
Lesson 6: Enhancing Customer Satisfaction and Loyalty
Explore the role of loyalty programs and customer satisfaction metrics in building long-term customer relationships.
Lesson 7: Effective Customer Service Strategies
Learn how CRM enhances customer service interactions, improves issue resolution, and helps build a proactive support system.
Lesson 8: CRM Tools and Technologies
Gain insights into popular CRM software, automation tools, and technology trends that improve customer engagement and efficiency.
Lesson 9: Implementing and Evaluating CRM Strategies
Understand the CRM implementation process, key performance indicators (KPIs), and future trends shaping CRM innovation.
When would you like to start?
Start straight away and join a global classroom of learners. If the course hasn’t started yet you’ll see the future date listed below.
Available now
Learning on this course
On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.
What will you achieve?
By the end of the course, you‘ll be able to...
- Analyze and predict CRM trends: Learners will be able to assess the changing landscape of CRM, identifying key trends and future directions that can impact business strategies.
- Develop customer-centric strategies: Learners will be able to create customer-focused plans that cater to diverse customer needs, enhancing overall satisfaction and building strong, long-lasting relationships.
- Utilize data-driven insights: Learners will be able to leverage data to gain valuable insights into customer behaviors and preferences, leading to improved customer satisfaction and more effective relationship management.
- Implement effective CRM practices: Learners will be able to apply CRM principles to design customer segmentation, loyalty programs, and optimized sales and marketing efforts, ultimately driving customer retention and improving business performance.
Who is the course for?
This course is for professionals in sales, marketing, and business development looking to enhance their CRM skills.
It’s also ideal for entrepreneurs and small business owners seeking customer-centric strategies to drive growth. No prior experience is needed.
Who will you learn with?
Who developed the course?
Starweaver
Starweaver is a next generation platform that engages your workforce as no other. Combining business and technical skills, Starweaver provides real-time skill building that is in line with your business objectives and strategies, and in your associates day to day tasks and jobs.
Ways to learn | Buy this course | Subscribe & save | Join with limited access |
|---|---|---|---|
| Choose the best way to learn for you! | $54/one-off payment | $244.99 for a whole year Automatically renews | Free |
| Fulfill your current learning need | Develop skills to further your career | Try this course - with limits | |
| Access to this course | tick | tick | Limited to 2 weeks |
| Access to 1,000+ courses | cross | tick | cross |
| Learn at your own pace | tick | tick | cross |
| Discuss your learning in comments | tick | tick | tick |
| Certificate when you're eligible | Printed and digital | Digital only | cross |
Cancel for free anytime |
Ways to learn
Choose the best way to learn for you!
Subscribe & save
$244.99 for a whole year
Automatically renews
Develop skills to further your career
- Access to this course
- Access to 1,000+ courses
- Learn at your own pace
- Discuss your learning in comments
- Digital certificate when you're eligible
Cancel for free anytime
Buy this course
$54/one-off payment
Fulfill your current learning need
- Access to this course
- Learn at your own pace
- Discuss your learning in comments
- Printed and digital certificate when you’re eligible
Join with limited access
Free
Try this course - with limits
- Limited to 2 weeks
Find out more about certificates, Unlimited or buying a course (Upgrades) Sale price available until 2 June 2025 at 23:59 (UTC). T&Cs apply. | |||
Find out more about certificates, Unlimited or buying a course (Upgrades)
Sale price available until 2 June 2025 at 23:59 (UTC). T&Cs apply.
Learning on FutureLearn
Your learning, your rules
- Courses are split into weeks, activities, and steps to help you keep track of your learning
- Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
- Stay motivated by using the Progress page to keep track of your step completion and assessment scores
Join a global classroom
- Experience the power of social learning, and get inspired by an international network of learners
- Share ideas with your peers and course educators on every step of the course
- Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others
Map your progress
- As you work through the course, use notifications and the Progress page to guide your learning
- Whenever you’re ready, mark each step as complete, you’re in control
- Complete 90% of course steps and all of the assessments to earn your certificate
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