Introduction to Marketing: Fundamentals of Marketing
Learn the core principles of marketing and how to use them to build communications plans, briefs, and creative assets.
Duration
2 weeksWeekly study
4 hours
Introduction to Marketing: Fundamentals of Marketing
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Kick start your career in marketing
In today’s digital age of social media and online advertising, marketing skills are essential for businesses to grow successfully.
On this two-week course, you’ll learn the core marketing fundamentals, the marketing mix, and how to put them into practice within a junior marketing role.
Explore the importance of communication plans and how to build them
Once you have the core principles of marketing, you’ll look at communications planning; a key part of marketing strategy.
Using practical examples of communication plans, you’ll develop the foundations for comms planning and how to write marketing briefs that tie into your plans.
Brand Identity: what is it and why do companies need one?
Many companies now have entire Brand teams within their Marketing departments. Brand identity is becoming increasingly important, and having the right guidelines and creative assets is key.
You’ll cover what brand identity is, as well as the basics on visual and linguistic creative assets and how to manage them.
Discover how to optimise marketing campaigns with the right marketing metrics
Campaigns make up the core of a lot of marketing activities, so to get the most out of your time and budget, campaigns should be optimised.
As part of this course, you’ll learn how to calculate a range of metrics that you can use to optimise your marketing campaigns.
What topics will you cover?
- The Core principles of marketing
- The fundamentals of communications planning and example communication plans
- How to write a brief and what to include
- Managing creative assets
- Brand Identity
- Visual and linguistic creative assets
- Basic Marketing maths
Learning on this course
On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.
What will you achieve?
By the end of the course, you‘ll be able to...
- Apply the fundamentals of good marketing in your context
- Apply and analyse the use of brand guidelines
- Learn how to write great briefs, crucial for any marketing campaign
- Calculate a range of metrics you can use to optimise your marketing campaigns
- Understand the importance of putting your customer at the heart of what you do
Who is the course for?
This marketing course is designed for anyone looking to enter a career in marketing and covers the fundamentals to get started in the industry.
It’s also suitable for existing marketers wanting to refresh and improve their skills and knowledge.
These courses from the same provider can help further your knowledge:
Who will you learn with?
I have a history of expertise in digital marketing, customer-centric communication strategies, and transforming customer engagement in B2C, B2B and not-for-profit.
I am head of learning at The IDM
Who developed the course?
Institute of Data & Marketing
The Institute of Data & Marketing, part of the Data & Marketing Association, is a leading body for the professional development of data and marketing practitioners.
Learning on FutureLearn
Your learning, your rules
- Courses are split into weeks, activities, and steps to help you keep track of your learning
- Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
- Stay motivated by using the Progress page to keep track of your step completion and assessment scores
Join a global classroom
- Experience the power of social learning, and get inspired by an international network of learners
- Share ideas with your peers and course educators on every step of the course
- Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others
Map your progress
- As you work through the course, use notifications and the Progress page to guide your learning
- Whenever you’re ready, mark each step as complete, you’re in control
- Complete 90% of course steps and all of the assessments to earn your certificate
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