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The Monday Campaigns: Lessons in Public Health Promotion

Explore new approaches to public health promotion and the science that underpins them, focusing on the The Monday Campaigns.

3,434 enrolled on this course

The Monday Campaigns: Lessons in Public Health Promotion

Explore new ways to promote public health

During this course, you’ll gain the tools and skills to design and implement your own health promotion program. You will explore the ‘Healthy Monday’ concept including how The Monday Campaigns are used, and the science around health-behaviour change. You will also learn strategies for building community partnerships - along with how to plan, execute and improve your own health campaigns.


  • Week 1

    Needs assessments featuring The Monday Campaigns

    • Welcome to the course

      We're so happy you're here and are looking forward to getting to know you and your goals for the course.

    • The Monday Campaigns

      The Monday Campaigns are a nonprofit organization that leverages Monday as a day to recommit to healthy behaviors.

    • Learning session: assessing the need for your program

      Understand why and how to conduct a needs assessment prior to planning your program.

    • Developing your action plan

      Now we’ll introduce how to begin your very own action plan to prepare for your health promotion program.

    • Week 1 review

      Let's take a moment to revisit where we've gone and where we're going.

  • Week 2

    Program planning featuring DeStress Monday

    • Community feature: DeStress Monday in Baltimore Public Schools

      Stress can have a huge impact on one's health, and DeStress Monday seeks to ameliorate this. We'll see how Baltimore City Schools are implementing DeStress Monday for their teachers.

    • Learning session: behavior change theory

      Dr. Doug Storey provides an introduction to behavior change theory and its relevance to health communication and promotion.

    • Application: goal setting

      Reflect on the goals you set last week and brainstorm some specific objectives for your program.

    • Week 2 review

      Take a few minutes to reflect on what you learned this week!

  • Week 3

    Partnership building featuring Move It Monday

    • The Monday Mile at Syracuse University

      The Syracuse University Lerner Center for Public Health Promotion has collaborated with community partners to launch over 30 Monday Mile routes.

    • Learning session: partner engagement

      Hear from different professors, staff, and community partners about how to build and sustain meaningful partnerships.

    • Application: building collaborations

      Practice figuring out what you need from your partners and how to ask for it.

    • Week 3 review

      Take a few minutes to reflect on what you learned this week!

  • Week 4

    Policy change featuring Quit and Stay Quit Monday

    • Community feature: Quit and Stay Quit Monday

      Quit and Stay Quit Monday is utilized by smokers and smoking cessation professionals alike to make Monday the day to commit to quit.

    • Learning session: policy change for health promotion

      Learn how to get your program or policy idea on policymakers’ agendas and advocate for it!

    • Application: policy change

      Determine your strategy for integrating policy change into your health promotion program.

    • Week 4 review

      Take a few minutes to reflect on what you learned this week!

  • Week 5

    Program evaluation featuring Meatless Mondays

    • Community feature: Meatless Monday at Whitsons Culinary Group

      Travel to Long Island, New York to see how Whitsons Culinary Group is implementing Meatless Monday in Commack High School.

    • Learning session: program evaluation

      Learn how to define and measure the success of your program.

    • Application: program evaluation

      Plan ahead for how you will define and evaluate success.

    • Week 5 review

      Take a few minutes to reflect on what you learned this week!

  • Week 6

    Promoting your program featuring Healthy Monday Wellness

    • Healthy Monday at NewYork-Presbyterian Hospital

      Learn about how the NewYork-Presbyterian Healthy Monday Nurse Wellness Program has integrated components from different Monday Campaigns to promote health in their setting.

    • Learning session: program promotion

      Now that you've done all the hard work to launch your program, let's review some strategies to promote it to your target audience!

    • Application: action planning

      This final application activity has two parts: 1) Determine your program promotion strategy; and 2) Share your action plan.

    • Week 6 and course review

      Take a few minutes to reflect on what you learned this week!

When would you like to start?

Start straight away and learn at your own pace. If the course hasn’t started yet you’ll see the future date listed below.

  • Available now

Learning on this course

You can take this self-guided course and learn at your own pace. On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Describe the mission and evidence behind The Monday Campaigns
  • Explain the importance of community-based health campaigns
  • Synthesize the theoretical frameworks, health behavior change theories, and evidence behind health campaigns
  • Apply the design, implementation, promotion, and evaluation principles toward developing campaigns that address community-level health outcomes
  • Engage with other health professionals to share real world experiences, garner feedback on program plans, and discuss lessons learned and best practices
  • Develop a health promotion program plan that includes steps for conducting an assessment, building partnerships, incorporating policy, promoting the program, and evaluating impact

Who is the course for?

This course is for public health professionals and other health advocates working in communities or organisations where health can be promoted. Examples include governments, schools, offices, universities, workplaces, parks, or faith-based groups.

Johns Hopkins University is pleased to offer continuing education credits for Registered Dietitians (RD) and Certified Health Education Specialists (CHES). The Commission on Dietetic Registration (CDR) has approved Registered Dietitians to receive up to 12 continuing education units and the National Commission for Health Education Credentialing, Inc (NCHEC) has approved up to 12 total Category I continuing education contact hours. Maximum NCHEC advanced-level continuing education contact hours available are 6.

Who will you learn with?

I am a dietitian by training. As the Community Program Manager at the Lerner Center for Public Health Promotion, I contribute to community based health promotion programming and education.

I am trained in the field of nutrition. As the Program Coordinator at the Lerner Center for Public Health Promotion, I support community-based health promotion programming and education.

Who developed the course?

Johns Hopkins University

Johns Hopkins University, America’s first research university, is committed to the pursuit of lifelong learning, independent research, and sharing the benefits of discovery with the world.

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