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Image of character Lee
Meet Lee

Case study

Now that Lee has done some primary and secondary research, she wants to start building a customer/consumer persona for her online homewares business. The trouble is, Lee is unsure about which persona is right for her given the information and resources she already has at hand.


What persona would you recommend for Lee to build?

Post your thoughts to the comments area below. Do the other learners agree with your recommendation? You might also like to consider the reasons why they might have chosen a different persona.

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This article is from the free online course:

Online Business: Customer Profiling for Success

RMIT University

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