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Image of character Lee
Meet Lee

Case study

Lee needs to tap into the information channels that assist her customers when they are choosing to buy her raw and recycled homeware products.

She also needs to know how she can implement some touch points to keep her customers engaged with her products.


Discussion

What channels would you recommend Lee investigate and what are some touch point options you would suggest to her?

Post your ideas to the comments area below.


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This article is from the free online course:

Online Business: Customer Profiling for Success

RMIT University