Product Management Essentials
Develop your skills to successfully take products through the product development process, from design to launch and beyond.
2,082 enrolled on this course
Duration
4 weeksWeekly study
3 hours100% online
How it works
Product Management Essentials
Learn to effectively manage each stage of the product lifecycle
Over the last decade, product management has continued to become an important business discipline, with product manager roles now a common occurrence in any organisation with a digital presence.
This four-week course, created in collaboration with Atlassian, will help develop your product management knowledge and skills. You’ll be guided through the product management timeline with tips and techniques for each step of the process, from strategies and design to launch and growth.
Explore the basics of product management and strategy
While product management continues to evolve, it can be summarised as ‘maximising the success of a product throughout the entirety of its lifecycle, thereby supporting an organisation to achieve its goals’.
On this course, you’ll develop your basic product management knowledge and skills to create actual business value. These skills will help you enter into almost any industry and organisation to further your career.
Build your skills in product design and development
With the speed of digital innovation, the influence of digital products on the wider economy, and the growing expectations of customers, product design and development skills are in constant demand.
You’ll look at product design strategies and how you can incorporate product management techniques into the design and development process.
Discover the tools to execute a successful product launch
The final part of this course will guide you through launching a product and the skills needed to execute a successful launch.
However, as most product managers know, the launch isn’t the end of the product lifecycle, so you’ll also look at how to measure success, the metrics to use, and how to utilise this information to improve a product with the aim of generating value for an organisation.
Syllabus
Week 1
An introduction to product management and product strategy
What is product management?
Product management is all about finding valuable solutions for people’s problems. In this activity, you will learn about where product management came from, and what it entails.
Introduction to products
In this activity, we will learn about what exactly a product is, what life cycle stages it goes through, and the stakeholders involved with a product.
Getting your product out there
In this activity, we focus on understanding the market, how strategic business goals should align with your product, and how to use growth strategies to get your product out there.
Week 2
Introduction to product design
Understanding product design to build successful products
This activity will cover the elements of designing and developing a product, and you will learn about what a successful product looks like and what goes into it.
Effective product design for valuable products
In this activity, we will dive into the role of UX in product design, learn what a design challenge is, and explore how to adopt a design thinking process.
Conceptualising effective products with value
In this activity, you’ll learn about conceptualising product value, creating a value proposition, using a prototype to test your product, and, hopefully, following in Steve Jobs’ footsteps.
Week 3
Product launch
Introduction to a product launch
This week, we will consider how we can optimise launch-to-market strategies, choose the most suitable marketing funnels, and reduce launch-to-market risks.
What is product marketing?
In this activity, you will learn about what product marketing is, its value, and how to ensure effective product marketing to contribute towards your product launch.
Launching your product to the market
In this activity, you will learn about what a product launch is, the different types of product launches you can use, and how to write an effective launch plan.
Week 4
Product improvement and growth
Introduction to product improvement
In this activity, you will be introduced to product improvement and why a product manager needs to keep your product improving.
Types of metrics to measure performance
Goals are essential when defining and monitoring the success of a product. In this activity, we will unpack what a success metric is and the various types that you can use to measure your product performance.
Customer feedback mechanisms for product improvement
In this activity, we will learn what customer feedback mechanisms you can employ. This refers to external stakeholders only, as opposed to the previous activity, which required a focus on both internal and external stakeholders.
When would you like to start?
Start straight away and join a global classroom of learners. If the course hasn’t started yet you’ll see the future date listed below.
Available now
Learning on this course
On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.
What will you achieve?
By the end of the course, you‘ll be able to...
- Classify product management and its various components as a critical business concept
- Discuss the elements and value of product design and development
- Identify product launch strategies and various marketing funnels to achieve launch goals
- Explain and utilise success metrics for implementing valuable product performance.
Who is the course for?
This course is designed for anyone interested in improving their practical product management skills.
Whether you already work as a Product Manager or you’re new to product management, this course will help build your skills for each stage of the product development process.
Who developed the course?
FutureLearn
FutureLearn is a leading social learning platform and has been providing high quality online courses for learners around the world over the last ten years.
In collaboration with
Ways to learn | Buy this course | Subscribe & save | Limited access |
|---|---|---|---|
| Choose the best way to learn for you! | $134/one-off payment | $349.99 for one year Automatically renews | Free |
| Fulfill your current learning need | Develop skills to further your career | Sample the course materials | |
| Access to this course | tick | tick | Access expires 23 May 2024 |
| Access to 1,000+ courses | cross | tick | cross |
| Learn at your own pace | tick | tick | cross |
| Discuss your learning in comments | tick | tick | tick |
| Certificate when you're eligible | Printed and digital | Digital only | cross |
Cancel for free anytime |
Ways to learn
Choose the best way to learn for you!
Subscribe & save
$349.99 for one year
Automatically renews
Develop skills to further your career
- Access to this course
- Access to 1,000+ courses
- Learn at your own pace
- Discuss your learning in comments
- Digital certificate when you're eligible
Cancel for free anytime
Buy this course
$134/one-off payment
Fulfill your current learning need
- Access to this course
- Learn at your own pace
- Discuss your learning in comments
- Printed and digital certificate when you’re eligible
Limited access
Free
Sample the course materials
- Access expires 23 May 2024
Find out more about certificates, Unlimited or buying a course (Upgrades) | |||
Find out more about certificates, Unlimited or buying a course (Upgrades)
Learning on FutureLearn
Your learning, your rules
- Courses are split into weeks, activities, and steps to help you keep track of your learning
- Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
- Stay motivated by using the Progress page to keep track of your step completion and assessment scores
Join a global classroom
- Experience the power of social learning, and get inspired by an international network of learners
- Share ideas with your peers and course educators on every step of the course
- Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others
Map your progress
- As you work through the course, use notifications and the Progress page to guide your learning
- Whenever you’re ready, mark each step as complete, you’re in control
- Complete 90% of course steps and all of the assessments to earn your certificate
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