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How do you determine which metric to use?

What process do you follow to determine which product metrics to measure?

Reflect on the video, What process do you follow to determine which product metrics to measure?, from Mai Nakane, Director of Technical Product Management at Galvanize, and explain in your own words how you understand product metrics for success. Post your explanation in the Comments section.

Using success metrics to inform improvement decisions

It is only possible to optimise what is measured , which means that product managers need to ensure that they are defining the correct metrics to track. Here are four questions product managers should ask themselves to determine if the chosen metrics are collecting the right data. [1]

You can consider the following questions in determining whether you can use a success metric to inform your decisions.

  1. Is the metric reflective of actual user behaviour?
  2. How are the company goals related to the metric?
  3. Is the metric aligned to the company’s broad strategic goals?
  4. Is the metric sending you any early warning signs?

Next, we will take a look at continuous improvement through product analytics.


  1. Balfour B. Avoiding The Wheel Of Meaningless Growth [Essay]. Brian Balfour; 2014. Available from:
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