Skip to 0 minutes and 20 secondsWelcome to the subject of Research Method for tourism studies. My name is LIU TINGTING, an assistant Professor from College of Tourism and Service Management at Nankai University in China. Research is a systematic activity to create knowledge, discover new facts and generate original ideas, which requires the researcher to have a high level of intellectual capability and creative thinking. As a student in tourism and hospitality field, research skills are becoming increasingly important for not only thesis writing, but the problem-solving in industry practice.
Skip to 1 minute and 4 secondsIn this course, you are able to understand the following topics, the starting point of raising a good research question, information search and paper writing, qualitative versus quantitative approach, research designs, the emerging issues in tourism and hospitality research and research ethics. Each of the above sessions will be offered by me and other leading professors from US UK Australia and Macao China together. We hope to not only bring you the ideas of doing academic research in tourism field, but also to empower you with the ability to solve problems by yourselves. Welcome to our class!