Skip to 0 minutes and 20 seconds Welcome to the subject of Research Method for tourism studies My name is LIU TINGTING Assistant Professor from College of Tourism and Service Management at Nankai University in China Research is a systematic activity to create knowledge discover new facts and generate original ideas which requires the researcher to have a high level of intellectual capability and creative thinking As a student in tourism and hospitality field research skills are becoming increasingly important for not only thesis writing but the problem-solving in industry practice In this course you are able to understand the following topics the starting point of raising a good research question information search and paper writing qualitative versus quantitative approach research designs the emerging issues in tourism and hospitality research and research ethics Each of the above sessions will be offered by me and other leading professors from US UK Australia and Macau China Together we hope to not only bring you the ideas of doing academic research in tourism field but also to empower you with the ability to solve problems by yourselves Welcome to our class
Duration 6 weeks
Weekly study 4 hours
Extra benefits From $74 Find out more
Discover how to conduct research into the travel and tourism industries.
On this course you’ll explore travel and tourism research methods and techniques.
You’ll learn the difference between quantitative and qualitative research methods, and explore data analysis and collection. You’ll examine the current trends of tourism research, and ultimately write your own thesis or consultancy project.
Overall you’ll come to understand the basic methods of academic research in relation to hospitality, whether you’re a new learner or someone with professional experience of the travel and tourism sectors who wants to analyse their industry further.
What topics will you cover?
- Week 1: How to Start Good Research
- Week 2: Qualitative versus Quantitative Approach
- Week 3: Research Design I
- Week 4: Research Design II
- Week 5: Emerging Issues in Tourism and Hospitality Research
- Week 6: Research Ethics
When would you like to start?
Most FutureLearn courses run multiple times. Every run of a course has a set start date but you can join it and work through it after it starts. Find out more
Who is the course for?
This course is designed for anyone interested in understanding the fundamentals of research into the tourism industry — the different kinds of approaches, how to collect data, and how to get published.
You don’t need any specific professional or academic background to take this course. But as it’s centered around tourism and hospitality, a basic understanding of tourism studies is an advantage.
The course is also useful for anyone with experience of working in travel or tourism, looking to study the sectors analytically, or anyone with general business experience wanting to improve their problem-solving skills.
Who will you learn with?
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