Tailoring the product or service to the consumer group
During this course, you’ll be identifying effective products or services that can be used to target different consumer groups.
You’ll also consider some of the major challenges inherent in marketing and explore how and why there has been a shift from product-based to relationship-based marketing.
- Product offering (inc portfolio planning)
- The marketing mix
- The extended marketing mix
- The five Cs of marketing
- The consumer in strategy
What will you achieve?
By the end of the course, you‘ll be able to...
- Critically assess the challenges inherent in modern marketing, particularly the move from product-centred to relationship-based marketing
- Demonstrate a critical ability to develop marketing strategies, leading to sustainable competitive advantages
Who is the course for?
This course is designed for anyone interested in learning more about marketing strategy.
Please note that the individuals detailed in the ‘Who will you learn with?’ section below, are current staff members and may be subject to change.