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  • Deakin University

SMEs and New Markets: Trade, the Chinese Powerhouse and Online Opportunities

Uncover new revenue streams by learning how to tap into high potential offshore and online markets.

783 enrolled on this course

SMEs and New Markets: Trade, the Chinese Powerhouse and Online Opportunities
  • Duration

    2 weeks
  • Weekly study

    3 hours

Learn about emerging high-growth markets and how to do business with them

Your existing local customers may be reliable, but the opportunity to really turbocharge your business could be found elsewhere - perhaps offshore, in emerging economic powerhouses like China, or out of sight but in easy reach via the internet.

This course will help you to find and tap into these high-growth, high-potential market segments. You’ll examine a range of new market opportunities, and the tools and knowledge needed to access them. You’ll also learn how to build the capacity to properly serve these markets, and where to find the support to help you succeed.

What topics will you cover?

  • New offshore and online markets and competition
  • Tools and techniques for accessing these markets
  • Supports available when seeking to access new market opportunities
  • Ways of building the capacity to service these markets and deliver for customers
  • Similarities and differences in doing business in China
  • Ways of preparing your SME for doing business in China
  • Understanding that the key to success is embedded effort rather than simply ‘visiting’.

Learning on this course

You can take this self-guided course and learn at your own pace. On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Identify new markets that can be developed for the sustainable benefit of the business
  • Apply tools and techniques, and engage available support, for accessing these markets
  • Identify what is required to sustainably service these markets
  • Assess Chinese markets and competition relevant to your business
  • Identify the resources and commitment required to engage successfully with the Chinese market

Who is the course for?

This course is for current or aspiring small business owners and managers looking to enter new high-growth markets. It would also be of interest to those looking to explore doing business in China.

Who will you learn with?

The Hon Bruce Billson earned the reputation of being a ‘SME champion' as a former Australian Small Business Minister. He is the Director, Small Business & Enterprise, Deakin University Business School

Who developed the course?

Deakin University

Deakin University is one of Australia’s largest universities with more than 61,000 students and over 15,000 online.

  • Established

    1974
  • Location

    Melbourne, Australia
  • World ranking

    Top 280Source: QS World University Rankings 2021

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps, but you can complete them as quickly or slowly as you like
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

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