Welcome to week 2
In this second week of the course we will explore how social media can be made to work for us on a professional basis - for example to mobilise support around a product or cause, find a job or develop a career path.
This week …
Lisa and Chris begin the week with an introduction to social media marketing and the opportunities and challenges it presents. Chris is a PhD graduate in Web Science, and his research focused on the ways in which charities used social media to raise awareness and build communities of interest around their work.
During our Digital Marketing: Challenges and Insights free online course in November 2015, we ran an experiment using a social media tool for live video broadcast called Periscope, which is owned by Twitter. The app allows you to watch live videos from your mobile device and interact with the presenters in real time, either directly within the app or via Twitter. In this broadcast I interviewed Chris about his work and we took questions in real time that learners raised on Twitter. You can watch the video of this discussion on YouTube.
In the photo at the top of the page you can see Chris and I during the interview, and Hannah, one of our Student Digital Champions, is monitoring incoming tweets for questions and feedback. The Digital Champions (or Digichamps for short) are drawn from across the whole University. They are a group of keen students from level 1 through to PhD, who help out with building digital literacy skills for staff and students. You can read more about the projects they are involved in, and also our blogpost reviewing the whole Periscope experience.
In the next section I will be joined by current PhD students Sarah and Nic. We will discuss the need to develop our own professional digital networks, and consider how the world of recruitment is changing as employers and potential employees use social tools to check each other out. We will introduce you to the terms ‘employer branding’, ‘paying it forward’ and ‘digital literacies’.
University of Southampton undergraduate students have also contributed to this course in a number of ways. We have a programme called Flexible Learning at Southampton in which any student from across the whole University whose programme permits a choice of optional modules can select from a range of innovative inter-disciplinary subjects.
One of these modules is called Online Social Networks and the other is called Living and Working on the Web. You will find some example blogposts from these students in later on this week which discuss the ways in which they are building their own professional digital profiles using tools such as LinkedIn.
© University of Southampton 2017