Duration
4 weeksWeekly study
3 hours
Strategic Business Planning
Improve management processes with business planning.
For organisations to be proactive rather than reactive, strategic business planning is imperative. It provides clarity, direction, and focus for the organisation, improving both management and decision-making processes.
On this four-week course, you’ll discover the key components of strategic business planning to enhance efficiency within an organisation and achieve a sustainable competitive advantage.
Understand how decision-makers use strategic business planning
You’ll delve into the benefits of strategic business planning and how it can lead to an increase in market share, profitability, and business longevity.
This understanding will highlight the importance of decision-makers knowing the key concepts of strategic business planning. You’ll also learn how decision-makers can apply this knowledge to effectively create solutions to consumer, market, environmental, and social problems.
Learn how to set a vision and create a mission statement
To help achieve a competitive advantage, you’ll hone your problem-solving and decision-making abilities within your organisation.
This knowledge will help you in the initial stages of strategic business planning including setting a preliminary vision and developing a mission statement.
Overcome challenges with strategy formulation and implementation
You’ll identify and examine key issues faced by strategic business planners and learn how to face challenges by conceptualising a strategic response.
With this understanding, you’ll explore strategy formulation, implementation, and evaluation to ensure you understand each step of strategic business planning.
Learning from the experts at Sentinel|9, you’ll finish the course with the ability to overcome key business challenges using a sound strategic approach.
Syllabus
Week 1
Concept profile - strategic business planning
Course welcome
Welcome to Strategic Business Planning. Let's get started!
Concept profile - strategic business planning
We explore the concept of strategic business planning, and look at different theories of business strategy, including game theory.
End of Week 1 wrap up
A review of what's been covered and looking forward to next week.
Week 2
Preliminary vision, mission statements and strategy formulation
Weekly welcome
Find out what's happening this week.
Preliminary vision and mission statements
We clarify the relationship between vision, mission, and business strategy.
Strategy formulation part 1
Vision and mission statements are the first step in formulating a business strategy.
End of Week 2 wrap up
A review of what's been covered and looking forward to next week
Week 3
Strategy formulation and implementation
Weekly welcome
Find out what's happening this week.
Strategy formulation part 2
We continue exploring strategy formulation.
Strategy implementation
Once a strategy has been formulated it needs to be implemented.
End of Week 3 wrap up
A review of what's been covered and looking forward to next week
Week 4
Strategy evaluation
Weekly welcome
This week we explore the importance of evaluating your business strategy.
Strategy evaluation
By measuring performance you can develop strategies that improve it.
End of course wrap up
It's the end of the course. Look back at what you've covered and consider what to do next.
Learning on this course
On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.
What will you achieve?
By the end of the course, you‘ll be able to...
- Explore the theoretical and practical knowledge of strategic business planning to generate solutions to improve current practice.
- Describe problem-solving and decision-making to achieve a competitive advantage.
- Assess information and demonstrate the capacity to document the outcomes with sound analysis and recommendations.
- Evaluate the key challenges faced by strategic business planners and conceptualise a strategic response to overcome these challenges.
Who is the course for?
This course is designed to help you develop skills and knowledge in strategic business planning.
It will be most beneficial if you’re interested in learning about vision and missions statements, and strategy formulation, implementation, and evaluation.
Who developed the course?
Sentinel|9
Sentinel|9 is an education content provider. They provide university-level content independently to offer a different pace of learning for individuals and institutions. They have a dynamic content library and Learning Management System (LMS) which is suitable for online, blended and face-to-face delivery.
What's included?
This is a premium course. These courses are designed for professionals from specific industries looking to learn with a smaller group of like-minded individuals.
- Unlimited access to this course
- Includes any articles, videos, peer reviews and quizzes
- Tests to validate your learning
- Certificate of Achievement to prove your success when you're eligible
- Download and print your Certificate of Achievement anytime
Still want to know more? Check out our FAQs
Learning on FutureLearn
Your learning, your rules
- Courses are split into weeks, activities, and steps to help you keep track of your learning
- Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
- Stay motivated by using the Progress page to keep track of your step completion and assessment scores
Join a global classroom
- Experience the power of social learning, and get inspired by an international network of learners
- Share ideas with your peers and course educators on every step of the course
- Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others
Map your progress
- As you work through the course, use notifications and the Progress page to guide your learning
- Whenever you’re ready, mark each step as complete, you’re in control
- Complete 90% of course steps and all of the assessments to earn your certificate
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