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Relationship between vision, mission and the business strategy

Several well-accepted and widely used strategic planning theories rely and somewhat over-rely on the concept of vision and mission.

Watch the video and then summarise what you have learned.

Several well-accepted and widely used strategic planning theories rely and somewhat over-rely on the concept of vision and mission.

They have become buzzwords within the business and academic community and to some extent, render themselves in a confusing situation as to what they are, when they’re used, and why they’re used. There’s a direct correlation between the vision statement and the formulation of the strategy.

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Strategic Business Planning

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