Relationship between vision, mission and the business strategy
Watch the video and then summarise what you have learned.
Several well-accepted and widely used strategic planning theories rely and somewhat over-rely on the concept of vision and mission.
They have become buzzwords within the business and academic community and to some extent, render themselves in a confusing situation as to what they are, when they’re used, and why they’re used. There’s a direct correlation between the vision statement and the formulation of the strategy.
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