Skip to 0 minutes and 0 seconds Hello my name is Scott Hutcheson and I'm from Purdue University in West Lafayette Indiana. And I want to tell you about our new FutureLearn
Skip to 0 minutes and 23 secondscourse: Introduction to Strategic Doing. Now my guess is that word doing is a big reason why you are interested in this course. If you've ever experienced a strategy effort that didn't result in any action you are not alone. A recent study by McKinsey and Company found that over 70 percent of strategic plans never get executed. Now why is that? At Purdue that's a question we began asking over a decade ago and what we realized is this most of our approaches to strategy were designed in the industrial age an age dominated by command and control hierarchies and there in is the rub. Fewer and fewer of us are part of these old hierarchies.
Skip to 1 minute and 23 secondsInstead we find ourselves as part of open loosely connected networks and that's what we design strategic doing for. To help people like you do strategic, often complex work, in environments in which, well, nobody can tell anybody else what to do. So what specifically will you learn this course? Well first we will explore this movement from hierarchy's to networks and how this shift transforms strategy. We will also see how strategic trust gets created in these networks and how strategic conversations can be guided toward shared value and strategic opportunities. And we will examine how strategies get designed and tested and adjusted as we learn what's working and what isn't. We've taught strategic doing workshops in 46 different states and nine different countries.
Skip to 2 minutes and 41 secondsWe could not be more excited about this partnership with FutureLearn to reach more people, people like you, so you better strap on your goggles and get ready for the ride.