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Strategic Management of Innovation

Explore strategies for managing your innovation project.

Strategic Management of Innovation
  • Duration

    2 weeks
  • Weekly study

    8 hours

Learn to manage your own innovation project, drawing on case-study insight.

In this short course, a range of strategies for managing innovation projects will be discussed, drawing on case studies at organisational, sector and country levels. Consider how factors such as structure, scale, and cultural differences impact upon a project.

What topics will you cover?

  • Project management vs managing innovation projects – consider the complexity of an innovation project
  • Cultural differences in the management of the innovation process, helping you contextualise your entrepreneurial idea
  • Structural factors influencing innovation, helping you reflect on the infrastructure required to support innovation
  • Case studies which demonstrate differences in small and large ventures

Learning on this course

You can take this self-guided course and learn at your own pace. On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Apply a range of strategies for managing innovation projects
  • Reflect on your own innovation project
  • Identify challenges in managing different types of innovations in a range of contexts

Who is the course for?

This course is for anyone interested in furthering their understanding of entrepreneurship and innovation.

Please note that the staff described in the ‘Who will you learn with?’ section below may be subject to change.

Who will you learn with?

Cherisse Hoyte is an associate professor of entrepreneurship in Coventry University’s International Centre for Transformational Entrepreneurship. Her area of expertise is entrepreneurial sensemaking.

Who developed the course?

Coventry University

Coventry secured gold in the UK Government’s 2017 Teaching Excellence Framework (TEF) and is University of the Year for Student Experience in The Times & The Sunday Times Good University Guide 2019.

  • Established

  • Location


Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps, but you can complete them as quickly or slowly as you like
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control

Want to know more about learning on FutureLearn? Using FutureLearn